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Leading CEOs are using it to create new processes and competitive differentiation. More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. Mona Liddell is a research manager for IDCs CIO Executive Research team.
Leading CEOs are using it to create new processes and competitive differentiation. More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Types of Market Research.
By employing online market research! We’re sharing critical steps that will ensure your brand can stand apart from the competition. Online market research will help you listen in, perceive, and predict what your consumers desire, and then meet them with it at just the right moment. What Is Online Market Research? .
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers.
Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. This is a powerful competitive weapon since this is not the case at many companies.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency. 2: Support your in-house competitive intelligence function There are occasions when your own in-house competitive intelligence activity needs support. Aqute’s research team is skilled at using a systematic approach to data collection.
The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch.
How AI-enabled competitive intelligence solutions can drive informational advantage. In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape.
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. But what do you get for your annual $24,000 primaryresearch spend?
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?
With centralized access to our Expert Insights , business professionals can streamline their workflow and seamlessly transition between data-driven research and qualitative research to inform their business decisions. Fresh Perspectives – Hear the expert’s most recent insights unavailable anywhere else to gain a competitive edge.
Octopus, a provider of competitive intelligence , said the quest for information is best undertaken by starting on a blank sheet of paper. Octopus revealed that, in learning about its client’s rivals, it needed to develop a more extensive investigative strategy using primaryresearch methods.
Business & Industry Research. Our business and industry research offerings help clients make more informed and effective decisions. From conducting detailed market due diligence procedures to meeting urgent data requirements, our research services support all business processes, client sectors, and geographical areas.
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
Empower your business with comprehensive competitor research At the core of our Competitor Intelligence services, Fuld & Company’s research capabilities empower you to gain a deeper understanding of your competitors. The post Competitor Research appeared first on Fuld & Co.
The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. What is competitive intelligence?
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Register Who should attend? Register Who should attend?
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Leveraging expert Insights allows you to fast-track your understanding of an industry or market and gain a competitive edge with informed decision-making.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.
Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Businesses require a centralized resource for business intelligence in order to stay ahead of the competition and perform agile decision-making.
Contify’s competitive intelligence solution automates intelligence reports for a competitive intelligence company. As part of the engagement, Contify customized its AI-enabled market and competitive intelligence platform to deploy a custom competitive intelligence solution for the competitive intelligence company.
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. Market analysis is an extension of market research.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews. So much about life revolves around effective communication.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. Investment researchers are retiring traditional expert networks and incorporating powerful expert insights into their comprehensive research strategies.
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