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Data supply-chain transformation: Aligning to win

CIO

The top skill for CDO is “change agent and evangelist,” and 78% of CDOs report their roles are being seen as more critical as businesses search to find competitive advantage. Utilization of a RACI matrix is useful in aligning responsibilities with roles. A recent study by MIT CDOIQ and Accenture shows the CDO role has many challenges.

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CBRE’s Sandeep Davé on accelerating your AI ambitions

CIO

Davé starts with cases that are both high-value and high-feasibility for quick wins to generate excitement and buy-in from stakeholders. As elegant as it is, though, the value-feasibility matrix suffers one serious drawback: It’s plagued by the same ambiguity that almost all prioritization models face.

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7 Top Competitive Intelligence Blogs Read in 2016

Cooperative Intelligence Blog

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. This is a powerful competitive weapon since this is not the case at many companies.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Winning against competitors isn’t natural skill alone – you can learn from the approach the top performers are using and give the entire sales team the ability to win against competition just as consistently. .

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A Guide to Using a Keyword Matrix to Elevate Your Keyword Research

SpyFu

It’s also where a keyword matrix can make your life so much easier. A well-constructed keyword matrix is a necessary research tool for a business that’s growing their SEO strategy beyond a handful of keywords. What is a keyword matrix? In this post, we’ll build a keyword matrix for a budding content strategy together.

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The ZoomInfo Modern GTM Index: How Does Your Company Stack Up?

Zoominfo

Win Faster. Today, the Modern GTM Index still bears a strong resemblance to its earlier prototype, mapping the centralization of a business’ GTM intelligence with the orchestration of engagement automation, in a visual matrix. Sell Smarter. The Modern GTM Index is a free online assessment that takes just a few minutes to complete.

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7 Strategies for Conducting Online Market Research

Netbasequid

We’re sharing critical steps that will ensure your brand can stand apart from the competition. your brand’s competitive standing; and identifies emerging and existing rivals. Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. You will crash.