CIO

DECEMBER 10, 2024

Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4

Business 538

Business Airline Win Sales 538

CIO

DECEMBER 19, 2024

The $2-per-conversation approach can include many back-and-forth interactions between a customer and Agentforce, says Ryan Shellack, senior director of AI product marketing at Salesforce. The ongoing advancements in AI will drive continuous evolution in how AI services are priced to remain competitive and aligned with market demands.

Technology 483

Technology Technology Win Management 483

Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. The following post was written by Ameeta Soni.

Win 369

Win Competitive Technology Technology 369

CIO

MAY 15, 2023

They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. Why incubating technology-focused innovation is important Securing and maintaining competitive advantage now requires organizations to accelerate technology-powered transformation. He should know.

Innovation 416

Innovation Win Restaurants Entertainment 416

mention

MAY 19, 2021

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. There is a constant struggle for marketing professionals to catch your reader’s attention. Create long-form content. These lessons are going to be carried forward into 2021.

Win 354

Win Marketing Marketing Algorithm 354

Crayon

SEPTEMBER 22, 2021

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide intel that helps them win competitive deals. Competitive win rate. You can provide content that helps them personalize emails. Average selling price. Quota attainment.

Sales Enablement 617

Sales Enablement Sales Win Competitive 617

CIO

SEPTEMBER 18, 2024

INE Security stood out among a competitive field of entries, demonstrating its innovation in addressing the evolving cybersecurity landscape. The SC Awards , now in its 27th year, recognize the solutions, organizations, and individuals that have demonstrated outstanding achievement in advancing the security of information systems.

Security 425

Security Security Win Alliance 425

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

CIO

JULY 18, 2022

It’s not surprising that marketing has different data needs and performance measures than accounting; and without intentionally communicating organization-wide, misperceptions occur. The reality is that each function in an organization is subject to familiarity and applies definitions based on the demands within their own function.

Win 397

Win Matrix Advantage Advantage 397

Smart Data Collective

NOVEMBER 21, 2019

Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. They have to work in a more fast-paced competitive environment , since there is basically a big data arms race between companies and their competitors in many industries.

Competitive 349

Competitive Business Startups Predictive Analytics 349

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 397

Win Algorithm Market Intelligence Intelligence 397

Smart Data Collective

OCTOBER 20, 2020

Data analytics is at the forefront of the modern marketing movement. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors. There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. Let’s begin.

Marketing 342

Marketing Marketing Data Mining Predictive Analytics 342

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 360

Marketing Marketing Win Research 360

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? 86% of brands use video as a marketing tool.

Marketing 360

Marketing Marketing Win Entertainment 360

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

Smart Data Collective

NOVEMBER 12, 2021

Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits. Plus, you might gain access to additional markets and be able to serve your customers better. Here’s why. Access to Extensive Talent Pipelines with Data Mining.

Win 321

Win Data Mining Business Predictive Analytics 321

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 321

Marketing Marketing Competitive Sales 321

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

Loss 197

Loss Win Analysis Competitive Intelligence 197

CIO

JANUARY 8, 2025

Go for small and solid wins Technologies in the digital realm are evolving day by day, some of them incrementally but a lot of them exponentially. Vendors in their rush to put it in the market might not have time to deal with all the technical issues.

Innovation 418

Innovation Capital Benchmarking Technology 418

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. Marketing teams can use data analytics to optimize their scheduling to squeeze a higher ROI from their strategies.

Marketing 330

Marketing Marketing Win Benchmarking 330

CIO

AUGUST 20, 2024

AMD is acquiring server maker ZT Systems to strengthen its data center technology as it steps up its challenge to Nvidia in the competitive AI chip market. By buying ZT Systems, AMD strengthens its ability to build these high-performance systems, boosting its competitiveness against rivals such as Nvidia. “ZT

Competitive 486

Competitive Research Win Globalization 486

CIO

MAY 3, 2024

This will increase competition with some of the select SaaS vendors on the AWS platform who offer similar offerings,” said Rajiv Ranjan, associate research director at IDC. “In Canalys, in the study, said marketplaces are the “fastest-growing route to market” for SaaS products.

Alliance 482

Alliance Globalization Win Research 482

CIO

DECEMBER 5, 2024

As part of its model, SAS has an AI Oversight committee that might reject a generative AI marketing message as inappropriate, for example. A solid governance structure addresses ethical issues related to AI across the organization.

Win 221

Win Advantage Advantage Intelligence 221

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of the ways that they do this is by making important financial, licensing and complaint data publicly available to the insurance market and insurance consumers.

Competitive Intelligence 465

Competitive Intelligence Competitive Intelligence Intelligence 465

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

CIO

AUGUST 20, 2024

From there, the phrase went viral among practitioners, media, researchers, and executives as it described strategic plans for competitiveness and growth. I saw true transformation as vital for businesses to remain competitive. In the next three years, 68% believe gen AI will increase competitive intensity.

Innovation 543

Innovation Business Gaming Win 543

Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Collaboration between various email marketing facets is critical to businesses.

Marketing 331

Marketing Marketing Competitive Landscape Market Segmentation 331

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

Market Intelligence 130

Market Intelligence Win Intelligence Intelligence 130

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”

Win 325

Win Competitive Intelligence Intelligence Intelligence 325