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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

In recent years, organized sports have been steadily changed by big data. The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. More sports companies are likely to invest in big data in the future. Sport is no different.

Sports 321
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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. An oft-cited reason for this decline is increasing competition from home-viewing options.

Sports 370
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It’s a Three-Peat: Crayon is Once Again Named the PMA Pulse Leader for Competitive Intelligence

Crayon

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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Creative Ways to Leverage Big Data for an Optimal Marketing Plan

Smart Data Collective

One of the most important advantages is that big data can help with marketing. Big Data is Essential for Modern Marketing Strategies. Running a business isn’t easy, especially when it comes to marketing. However, if you want to continue to draw in new customers and clients, continuous marketing is a must.

Marketing 334
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What is your data strategy for an AI future?

CIO

Sports Illustrated and its CEO found this out recently when it was revealed the magazine published articles written by fake authors with AI-generated images. While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. But what about most enterprises without access to such data?

Sports 497
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The Role of Data Analytics in Football Performance

Smart Data Collective

The sports industry is among them. The Sports Analytics Market is expected to be worth over $22 billion by 2030. Data analytics can impact the sports industry and a number of different ways. This interactive approach keeps fans engaged, fostering a deeper connection between the sport and its followers.

Sports 264
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Can a technology mindset save Paramount?

CIO

Historically, market share leaders—which Paramount once was—often struggle when technology changes the game. By then, it’s inevitable that some startup has already grabbed extensive market share, making it difficult for the former leader to regain its prior position.