Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

Sales Enablement 104

Sales Enablement Sales Competitive Intelligence KPI 104

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. . Sales teams.

Sales Enablement 264

Sales Enablement Sales Intelligence Intelligence 264

Evalueserve

MARCH 1, 2021

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. During my stint in these firms, I have worked with marketing & sales teams, product teams, and strategy teams of clients.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The fruits of these efforts will be used to support strategy formulation, business and marketing plans, new product development and business development initiatives, Abobe said.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Contify has introduced a new competitive intelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Sales 269

Sales Startups Entertainment Capital 269

ArchIntel

MAY 25, 2021

Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Specifically, the hiree will conduct primary and secondary market research.

Management 104

Management Marketing Marketing Sales Enablement 104

Owler

NOVEMBER 4, 2021

By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! Content Link Block.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

ArchIntel

MARCH 16, 2021

Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.

Management 104

Management Marketing Marketing Hospitals 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

JANUARY 4, 2022

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

Management 104

Management Marketing Marketing Human Resources 104

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives. Instead, win loss analysis is managed by a member of the marketing team who also has other responsibilities and objectives to hit.

Loss 197

Loss Win Analysis Sales Enablement 197

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Sales Enablement 246

Sales Enablement Innovation Profiling Education 246

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Primary Intelligence

JANUARY 19, 2022

This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better sales enablement pieces to empower your reps to speak more confidently in these weak areas.

Sales 160

Sales Battlecard Win Loss 160

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. We welcome all sales, marketing, and operations professionals to join us.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. What do competitors say about their competition (i.e.

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. ArchIntel™ -. Spending on AI in the U.S.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. And do so at the expense of the competition. Sales Enablement: .

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

MAY 13, 2018

The key to sales success is to harness the right kind and amount of stress to motivate your employees rather than discourage them. When you set an ambitious goal, or organize competitions, you put on the pressure in a healthy way and bring out the competitive nature in people. So how do you do this correctly?

Sales 258

Sales Knowledge Sales Enablement Management 258

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

DECEMBER 3, 2021

The COVID-19 pandemic changed virtually every aspect of modern life, but its impacts have been felt especially keenly in the job market. Competition for experienced sales professionals has never been more intense, and it’s likely to remain a strongly candidate-driven market for at least the foreseeable future.

Sales 100

Sales Marketing Marketing Sales Enablement 100

Zoominfo

JULY 24, 2019

If you’re aiming to do the same, you need to strike that sweet spot between tracking too few sales metrics and trying to track them all. The following 10 KPIs can help you find the balance that works for your market and your team. If not, address this deficiency in the coaching aspect of your wider sales-enablement program.

Sales 130

Sales Sales Enablement Loss Win 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call.

Sales Enablement 130

Sales Enablement Sales Intelligence Intelligence 130

Zoominfo

AUGUST 11, 2021

Your sales pipeline is perhaps your business’ most critical tool, certainly as far as your bottom line and general decision-making go. A functional pipeline — combining prospecting, marketing, and sales efforts — allows your reps to move leads closer to the sale faster. Qualification (or The Discovery Call).

Sales 217

Sales Management Briefing Win 217

ArchIntel

FEBRUARY 2, 2022

The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Zoominfo

FEBRUARY 12, 2024

However, there are a handful of solution categories that any sales ops team needs to focus on for success. Not only that, CRMs enhance sales forecasting accuracy by aggregating historical data and current trends, allowing teams to plan more strategically based on engagement insights. The results?

Sales 130

Sales Sales Enablement Benchmarking Competitor Analysis 130