Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Sales 214

Sales Research Competitive Marketing 214

CIO

NOVEMBER 14, 2024

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.

Retail 244

Retail Competitive Cyberspace IT 244

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

JANUARY 15, 2025

Divestitures can also help companies zero in on their potential and market relevance, the blog authors note. In May, electronic design automation firm Synopsys announced a sale of its security testing software business for $2.1 The sale allows the company to focus on AI-driven engineering, the company said.

Capital 488

Capital Education Technology Technology 488

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. If you work in sales or marketing, I think you get the idea.

Business 540

Business Intelligence Intelligence Innovation 540

CIO

DECEMBER 3, 2024

“Samsung, in particular, is in a bind as it has struggled to gain a foothold in AI and now has to give up one of its largest markets in China,” said Park, referring to the significant share of Samsung’s HBM chip sales generated in the Chinese market.

Commerce 456

Commerce Technology Technology Research 456

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 361

Sales Marketing Marketing Business Intelligence 361

Crayon

NOVEMBER 27, 2024

Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it. With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get.

Competitive 325

Competitive Marketing Marketing Advantage 325

CIO

OCTOBER 31, 2023

Without revenue from sales of products or services, a business becomes little more than a hobby or a charitable organization. Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Data should be both insightful and actionable.

Sales 480

Sales IT Startups Innovation 480

CIO

OCTOBER 24, 2024

This spending on AI infrastructure may be confusing to investors, who won’t see a direct line to increased sales because much of the hyperscaler AI investment will focus on internal uses, he says. Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds.

IT 501

IT Entertainment Technology Technology 501

Crayon

MARCH 21, 2022

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

CIO

OCTOBER 29, 2024

When addressed properly , application and platform modernization drives immense value and positions organizations ahead of their competition, says Anindeep Kar, a consultant with technology research and advisory firm ISG. Make sure you’re thinking about where modernization can make a competitive difference and start there.”

IT 524

IT Human Resources Advantage Advantage 524

CIO

NOVEMBER 21, 2023

Following are seven steps to guide this transformation for competitive advantage. Recent charts from venture capital firm Sequoia Capital help show just how many generative AI tools are coming to market to support sales, marketing, design, software engineering, customer support, legal, and other departmental needs.

Competitive 516

Competitive IT Capital Technology 516

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Sales 130

Sales Win Advantage Advantage 130

CIO

JANUARY 9, 2025

Many retailers are looking to AI for that competitive advantage. Our customers and prospects face a growing challenge of managing vast amounts of product data across multiple channels and markets, adds Fouache. The platform offers tailored solutions for different market segments.

Retail 397

Retail Commerce Market Segmentation Innovation 397

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

Crayon

MAY 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Read on to learn how the team at Mend seamlessly integrated Crayon into their workflows to gain a competitive advantage in the ultra-competitive digital healthcare market.

Sales 325

Sales Competitive Intelligence Marketing Marketing 325

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%.

Sales 130

Sales Briefing Research Win 130

CIO

MAY 29, 2024

Because large enterprises use massive amounts of data, this critical asset can quickly become unmanageable and can sabotage the accuracy and efficiency of hard-working sales teams. This article will unpack what technical foundations are needed to get started using AI and how trained AI is a competitive differentiator. DIA steel pipe”.

Sales 387

Sales Advantage Advantage Algorithm 387

CIO

AUGUST 2, 2023

Salesforce has made its customer relationship management (CRM) suite, dubbed Starter, generally available in an effort to garner more market share in the small and medium businesses (SMBs) segment as it faces stiff competition from rivals such as Zoho. So, what is Salesforce Starter?

Competitive 369

Competitive Sales Research Market Research 369

Crayon

AUGUST 5, 2024

In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.

Competitive 325

Competitive Competitive Intelligence Intelligence Intelligence 325

CIO

JANUARY 6, 2025

Our success will be measured by user adoption, a reduction in manual tasks, and an increase in sales and customer satisfaction. She adds: This is especially crucial in times when technologies, markets, and customer expectations are rapidly evolving. She recognizes that the possibilities of AI grow by the day but so do the risks.

IT 526

IT Innovation Security Security 526

Smart Data Collective

APRIL 19, 2022

One of the most important is collecting revenue data to draft financial statements, forecast future sales and make decisions to address revenue shortfalls. These factors are why companies will spend over $12 billion on data analytics for marketing solutions by 2027. After aggregating data, you can create a sales report with ODBC.

Sales 306

Sales Data Mining Analysis Competitive 306

Crayon

MAY 24, 2022

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Product marketers. Content marketers. Customer Success. Product managers. Recruiters.

Competitive Intelligence 369

Competitive Intelligence Competitive Intelligence Intelligence 369

Crayon

NOVEMBER 8, 2022

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In fact, if you aim to succeed over the long term in a competitive niche, it should be at the forefront of your efforts. Measure success. But first….

Sales Enablement 325

Sales Enablement Sales Competitive Marketing 325

Crayon

APRIL 6, 2022

Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitive intelligence professionals, we can learn a lot from history.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. What Are the Benefits of Using Data Visualization for Sales Mapping? More Flexibility.

Sales 351

Sales Business Analysis Advantage 351

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). Now, you might be wondering: “Does all this online presence actually help with sales?” It gives an overall view of your brand’s position in the market.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?

Loss 617

Loss Win Analysis Competitive Landscape 617

mention

MARCH 10, 2023

The value of sales generated from livestream e-commerce in the U.S. The situation is even more impressive in countries like China, where livestream ecommerce sales are expected to be over $600 billion by 2023. This is an especially good option if you want to drive sales using your social media audience.

Sales 347

Sales Commerce Retail Gaming 347

CIO

AUGUST 2, 2022

from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 Driven by the ongoing need for companies to automate repetitive tasks, global RPA (robotic process automation) software revenue is expected to reach $2.9

Globalization 461

Globalization Sales Market Research Marketing Research 461

Crayon

JANUARY 26, 2022

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

Sales 606

Sales Marketing Marketing Business 606