mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Cipher

JUNE 28, 2021

Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.

Competitive Intelligence 327

Competitive Intelligence Marketing Marketing Marketing Research 327

ATTEST

NOVEMBER 6, 2024

The telecom sector is as competitive as it gets. It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. That means telecom companies today, need to know exactly what consumers want, tomorrow.

Market Research 52

Market Research Marketing Research Research Marketing 52

Smart Data Collective

NOVEMBER 21, 2019

Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. They have to work in a more fast-paced competitive environment , since there is basically a big data arms race between companies and their competitors in many industries.

Competitive 350

Competitive Business Startups Predictive Analytics 350

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 316

Startups Marketing Marketing Algorithm 316

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting market research is expensive and time-consuming.

Market Research 159

Market Research Marketing Research Research Marketing 159

Smart Data Collective

APRIL 17, 2023

This has evened the playing field as smaller businesses now have a chance to understand their demographics just as much as their larger competition. Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function.

Marketing 361

Marketing Marketing Research Market Research 361

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.

Market Research 52

Market Research Marketing Research Research Marketing 52

CIO

AUGUST 2, 2022

from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5% However, even though RPA revenue will continue to increase, growth will slow down, Gartner says.

Globalization 459

Globalization Sales Marketing Research Market Research 459

mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 311

Marketing Marketing Due Diligence Predictive Analytics 311

Cipher

JUNE 11, 2020

This blog is the second in our three-part Competitive Strategy Series. This series is meant to help you understand the three key parts of your competitive strategy. You can compare the three pillars to three legs of a stool.

Competitive 325

Competitive Information Research Marketing Research 325

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas.

Marketing 280

Marketing Marketing Market Research Marketing Research 280

mention

AUGUST 2, 2024

Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.

Analysis 147

Analysis Competitive Marketing Marketing 147

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Marketing 306

Marketing Marketing Data Mining Advantage 306

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 304

Marketing Marketing Algorithm Advantage 304

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 How can you ensure Outlook recipients open your bulk emails with severe competition? Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed.

Marketing 321

Marketing Marketing Market Segmentation Analysis 321

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation. Experiments.

Market Research 105

Market Research Marketing Research Research Marketing 105

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report?

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

JANUARY 14, 2025

A Brunet colleague, Thomas Randall, director of AI market research at Info-Tech, said that CIOs should expect some price tag pain from the change. He said that he sees this as Microsofts way of leveraging the Azure cloud to make it easier to stitch their pieces together. The pricing for CoreAI is not yet apparent.

Research 293

Research Market Research Marketing Research Innovation 293

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing. ArchIntel™ -.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Market Research 105

Market Research Marketing Research Research Marketing 105

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. The next hiree will be tasked with ensuring that all the firm’s products and services are competitive and meet the demands of the marketplace. ArchIntel™ -.

Commerce 104

Commerce Market Research Marketing Research Globalization 104

CIO

JANUARY 17, 2024

“Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.” Technological base Ipsos considers digital transformation a strategic priority for its continued growth and competitiveness. “We

Business 448

Business Analysis Market Research Marketing Research 448

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

Market Research 98

Market Research Marketing Research Analysis Research 98

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Netbasequid

AUGUST 15, 2022

By employing online market research! We’re sharing critical steps that will ensure your brand can stand apart from the competition. With market intel, you can be sure to locate and influence their purchasing decisions. What Is Online Market Research? . Types of Online Market Researc. Sales Data.

Market Research 98

Market Research Marketing Research Research Marketing 98

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

ArchIntel

NOVEMBER 2, 2021

Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.

Market Research 104

Market Research Marketing Research Research Marketing 104

Netbasequid

AUGUST 11, 2022

When considering the potential pitfalls of market research, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in market research and the possibility it could impact their own studies. What Is Sample Fraud in Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JUNE 16, 2023

This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. A Thriving Industry The market research industry is thriving and poised for continued growth. According to Statista, global market research revenue exceeded $7.64 It’s a lot to manage.

Market Research 96

Market Research Marketing Research Research Marketing 96

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Marketing Analysis Algorithm 187