mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Smart Data Collective

FEBRUARY 25, 2021

It is where the role of digital marketing comes into play. And Artificial Intelligence (AI) is creating new possibilities in the digital marketing space. In today’s competitive business landscape, you cannot undermine the power of AI in shaping your marketing strategy to stay ahead of your competitors.

Startups 314

Startups Marketing Marketing Algorithm 314

ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Smart Data Collective

MARCH 23, 2022

In short, consumer data is the gold of surveys and all market research conducted. Understanding the public is vital to understanding targeted custom groups from a competitive standpoint. In addition, since there is a lot of data available, you also have the opportunity to characterize clients with individual profiles.

Data Mining 334

Data Mining Analysis Profiling Research 334

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. In fact, we’ve spoken at length about Reddit’s value as a market research tool.

Research 233

Research Sales Profiling Startups 233

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Market Research 94

Market Research Marketing Research Research Marketing 94

Smart Data Collective

APRIL 20, 2022

Unfortunately, the Amazon marketplace has become extraordinarily competitive in recent years. One of the best ways to create a profitable business model with Amazon involves using data analytics to optimize your PPC marketing strategy. Data analytics makes it a lot easier to research your online customers.

Commerce 321

Commerce Advantage Advantage Retail 321

mention

JUNE 9, 2023

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. Are you struggling to generate leads for your B2B business?

Profiling 344

Profiling Sales Information Marketing 344

ArchIntel

JUNE 2, 2021

While the demand seemingly outpaces the industry’s ability to produce treatments for the pandemic, the quest to develop the “silver bullet” against COVID-19 is expected to drive competition in the industry. This fierce competition is predicted to propel the U.S. These are some of the U.S.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

ArchIntel

MARCH 17, 2021

health care sector is seen to experience an unprecedented level of competition. Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. These are the profiles of some of them. DuBell began his career at Kantar as a research analyst in 2007. In 2021, the U.S.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

ArchIntel

FEBRUARY 3, 2021

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Fifty years ago the U.S.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 17, 2021

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

Profiling 80

Profiling Pharmaceutical Globalization Hospitals 80

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence. Below are the public sources of information that we use most frequently.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JANUARY 27, 2021

logistics and transportation industry must be both dynamic and highly competitive. Companies in the industry must leverage the insights provided by their competitive intelligence executives to help them navigate through emerging opportunities as well as intense competition. Here are the profiles of some of those executives.

Competitive 104

Competitive Profiling Competitive Intelligence Retail 104

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.

Analysis 116

Analysis Competitive Brainstorming Research 116

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research 80

Market Research Marketing Research Research Marketing 80

ArchIntel

JUNE 9, 2021

While the stage has been set for growth, analysts predict that growth will be accompanied by intense competition among dominant carriers. It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Cristina McNeal, Marketing Director, Comcast Business.

Competitive 104

Competitive Competitive Intelligence Biotech Profiling 104

mention

MARCH 19, 2025

The following analysis breaks down these tools’ capabilities across critical areas that matter most to social media managers and market researchers. Brand24 includes infographic generation and provides comprehensive mention analysis in reports, including discussion context and influential profiles.

Analysis 130

Analysis Education Market Segmentation Banking 130

ArchIntel

MARCH 31, 2021

With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitive intelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.

Competitive 104

Competitive Due Diligence Marketing Marketing 104

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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Competitor Analysis Analysis Matrix Competitive Landscape 147

Zoominfo

JANUARY 22, 2021

Yet if you tried to market your product or service to that entire group of people, your success rate would be … less than ideal, to put it nicely. Enter, your target market — a group of potential customers within your TAM who, through market research, interviews, and more, are deemed most likely to purchase your product/service.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Netbasequid

JUNE 8, 2022

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.

Competitive 98

Competitive Benchmarking Analysis Competitive Intelligence 98

mention

OCTOBER 17, 2024

This is when a Facebook user refers to your business in a post on their profile, in a group, or on a page. You can use this to your advantage by improving your offering to stand out, potentially encouraging disgruntled customers to try your brand instead of the competition. What is Facebook monitoring?

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Profiling Management Marketing Marketing 147

ArchIntel

MARCH 24, 2021

Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

Evalueserve

DECEMBER 2, 2020

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Alpha Sense BI

AUGUST 6, 2024

Comprehensive market research is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting market research is still by and large an inefficient, manual process for many consulting professionals.

Market Research 52

Market Research Marketing Research Research Marketing 52

ArchIntel

JANUARY 6, 2021

And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitive intelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.

Competitive Intelligence 104

Competitive Intelligence Profiling Finance Market Research 104

Zoominfo

AUGUST 2, 2022

These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

ArchIntel

FEBRUARY 17, 2021

this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitive intelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. These are the profiles of some of them. Alessandro Pasa Director Volvo CE.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

Resonate

MAY 2, 2023

The Resonate Investments data is scaled to 230 million consumer profiles and 1 billion devices, providing the freshest, most comprehensive data set for improved analytics, modeling and targeting performance. robo-investing, crypto, or NFTs). self-invested or via an advisor).

Market Research 75

Market Research Marketing Research Research Competitive Intelligence 75

ArchIntel

APRIL 7, 2021

To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104

ArchIntel

JANUARY 13, 2021

In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitive intelligence executives critical. Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin.

Competitive Intelligence 104

Competitive Intelligence Pharmaceutical Profiling Briefing 104

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

Market Research 52

Market Research Marketing Research Retail Research 52

ATTEST

OCTOBER 8, 2024

Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. The best way to get that is through partnering with expert market research companies, who either help you do it in-house, or do all the heavy lifting. Here you go.

Market Research 52

Market Research Marketing Research Research Predictive Analytics 52

Academyci

FEBRUARY 13, 2020

Ben Gilad just finished teaching at the Academy of Competitive Intelligence winter core certification. In every program, there are at least a few people from market research. This year one bright attendee was from market research. I will convince him to stop wasting your talent on market research.

Competitive Intelligence 40

Competitive Intelligence Market Research Marketing Research Win 40

Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Market Research 52

Market Research Marketing Research Research Marketing 52