Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

JUNE 21, 2024

The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors — SAP, Salesforce, Oracle, Microsoft and Intuit — commanding a 21.2% market share between them, according to International Data Corp. With just 0.2% With just 0.2%

Marketing 481

Marketing Marketing Innovation Advantage 481

CIO

MARCH 5, 2025

These new entrants are no longer on the fringes of the industry but have seized market share and mindshare in what was previously a safe sector for incumbents. Digital-first startups have changed expectations fuelling demand for faster transactions and innovative services.

Competitive 195

Competitive Banking Competitive Landscape Startups 195

CIO

NOVEMBER 21, 2023

Following are seven steps to guide this transformation for competitive advantage. Recent charts from venture capital firm Sequoia Capital help show just how many generative AI tools are coming to market to support sales, marketing, design, software engineering, customer support, legal, and other departmental needs.

Competitive 516

Competitive IT Capital Technology 516

CIO

NOVEMBER 21, 2024

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458

Business IT Competitive Landscape Matrix 458

CIO

DECEMBER 10, 2024

Raduta recommends several metrics to consider: Cost savings and production increases when gen AI targets efficiencies and automation; Faster, more accurate decision-making when gen AI is used to analyze large datasets; Time-to-market and revenue when gen AI drives product innovation by generating new ideas and prototypes.

Business 538

Business Airline Win Sales 538

CIO

SEPTEMBER 9, 2024

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

Innovation 459

Innovation Marketing Marketing Commerce 459

CIO

DECEMBER 5, 2024

The reversal calmed immediate fears of an extended crisis, but the political instability sent ripples through financial markets and heightened uncertainty for South Korea’s role as a global technology hub. of the global memory semiconductor market, with a DRAM market share of 70.5% and a NAND market share of 52.6%.

Globalization 418

Globalization Technology Technology Research 418

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

DECEMBER 3, 2024

“Samsung, in particular, is in a bind as it has struggled to gain a foothold in AI and now has to give up one of its largest markets in China,” said Park, referring to the significant share of Samsung’s HBM chip sales generated in the Chinese market.

Commerce 455

Commerce Technology Technology Research 455

CIO

NOVEMBER 27, 2024

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. Operational AI offers organizations significant benefits, including time and cost savings, and critical competitive advantages in today’s business landscape.

Intellectual Property 482

Intellectual Property Startups Algorithm Learning 482

CIO

OCTOBER 24, 2024

Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds. These advanced technologies will be “crucial for maintaining a competitive edge, improving operational efficiency, and enhancing the customer experience,” he says. CEO and president there.

IT 501

IT Entertainment Technology Technology 501

CIO

JANUARY 13, 2025

The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.

Innovation 526

Innovation Competitive Landscape Security Security 526

CIO

OCTOBER 29, 2024

When addressed properly , application and platform modernization drives immense value and positions organizations ahead of their competition, says Anindeep Kar, a consultant with technology research and advisory firm ISG. Make sure you’re thinking about where modernization can make a competitive difference and start there.”

IT 524

IT Human Resources Advantage Advantage 524

CIO

DECEMBER 17, 2024

What are the associated risks and costs, including operational, reputational, and competitive? Finally, when evaluating scope or breadth, go broad when theres competition for resources and narrow if theres hesitation toward adoption. To evaluate feasibility, ask: Do we have internal data and skills to support this?

Innovation 369

Innovation Security Security Competitive 369

CIO

NOVEMBER 1, 2024

No matter what market you operate in, AI is critical to keeping your business competitive. Until recently, discussion of this technology was prospective; experts merely developed theories about what AI might be able to do in the future. Today, integrating AI into your workflow isn’t hypothetical, it’s MANDATORY.

Intelligence 448

Intelligence Intelligence Entertainment Algorithm 448

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). the world’s leading tech media, data, and marketing services company.

Security 370

Security Security Competitive Primary Research 370

CIO

NOVEMBER 18, 2024

As businesses continue to explore the potential of AI, the integration of generative technologies is seen as essential to remaining competitive in a rapidly evolving market.

Business 418

Business Banking Profiling Innovation 418

CIO

DECEMBER 19, 2024

The $2-per-conversation approach can include many back-and-forth interactions between a customer and Agentforce, says Ryan Shellack, senior director of AI product marketing at Salesforce. The ongoing advancements in AI will drive continuous evolution in how AI services are priced to remain competitive and aligned with market demands.

Technology 483

Technology Technology Win Management 483

CIO

JANUARY 15, 2025

Divestitures can also help companies zero in on their potential and market relevance, the blog authors note. The company used the sale to reduce debt and to focus on innovation in cloud, security, and AI markets, it said. The danger to investors and companies, however, is a continued lack of revenue from many AI projects, she adds.

Capital 488

Capital Education Technology Technology 488

CIO

DECEMBER 11, 2024

If 2023 was the year of AI discovery and 2024 was that of AI experimentation, then 2025 will be the year that organisations seek to maximise AI-driven efficiencies and leverage AI for competitive advantage. Primary among these is the need to ensure the data that will power their AI strategies is fit for purpose.

Advantage 418

Advantage Advantage Intelligence Intelligence 418

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 543

Marketing Marketing IT Startups 543

CIO

JANUARY 1, 2025

This reflects the growing dependence on digital solutions to maintain competitiveness, he says. We know technology is the engine that drives us to remain competitive, so we constantly invest to improve our platforms, implement new tools, and adopt the latest technological trends.

Innovation 434

Innovation Travel Benchmarking Technology 434

CIO

OCTOBER 22, 2024

GenAI also allows for new revenue streams by bringing products to market faster while delivering better customer experiences and automating processes. As the GenAI landscape becomes more competitive, companies are differentiating themselves by developing specialized models tailored to their industry,” Gartner stated.

Security 508

Security Security Capital Intelligence 508

CIO

MARCH 20, 2025

At a press conference held in Seoul on March 20, SAP CEO Christian Klein personally introduced the Korean market to SAPs AI-specific services, describing how SAPs AI vision can help Korean companies realize theirs.

Finance 398

Finance Technology Technology Globalization 398

CIO

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airline 510

Airline Travel Startups Pharmaceutical 510

CIO

NOVEMBER 26, 2024

In markets such as India, Brazil, and the United Arab Emirates, AI usage exceeds the levels in so-called mature markets. This also led to many data modernization projects where specialized business and IT services players with data life-cycle services capabilities have started engaging with clients across different vertical markets.”

Technology 320

Technology Technology Globalization Innovation 320

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 397

Marketing Marketing Innovation Capital 397

CIO

JANUARY 14, 2025

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company.

IT 467

IT Primary Research Knowledge Research 467

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130