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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
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Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitivemarket analysis helps you make informed decisions about anything from marketing to hiring. The same goes for finding your way in your competitive landscape.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
Learn how to diagnose what needs to be fixed in your competitive intelligence program by reading Competitive Intelligence Rescue. DIY (Do it yourself) competitive intelligence. Adding primaryresearch capabilities. Competitive Intelligence Rescue: Diagnostic Quiz. What were the real problems?
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So why should you start tracking rainbow capitalism themes in your competitive analysis and market strategy? For businesses and financial investors, tracking themes in rainbow capitalism is essential for completing your market analysis and turning your competitive strategy from reactive to proactive.
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AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Its primary purpose is to complement traditional datasets and offer unique perspectives for better, more well-rounded decision-making.
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My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Even better.
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