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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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How to Do Market Research for a Business Plan

Cipher

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.

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How to Get The Most Accurate Market Research Data

Cipher

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. The IT landscape, on the other hand, is intensely competitive, with growing technology and fast-changing client demands.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

in market and competitive intelligence leader roles. Every week a new vendor comes knocking on my door with a sales pitch for their – fill in the blank – market research, competitive intelligence (CI) research, industry news, web scraping, expert network, CI software, consulting, company research, or outsourcing service.

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Salesforce launches Starter to ward off competition in the SMB segment

CIO

Salesforce has made its customer relationship management (CRM) suite, dubbed Starter, generally available in an effort to garner more market share in the small and medium businesses (SMBs) segment as it faces stiff competition from rivals such as Zoho. Will the pricing work for SMBs?

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Is Big Data Creating A Competitive Edge For Small Businesses?

Smart Data Collective

Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. They have to work in a more fast-paced competitive environment , since there is basically a big data arms race between companies and their competitors in many industries.