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After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey , 93% said they’d never again take the opportunity to travel for granted. That being the case, we’ll explore the summer trends to watch as consumers return to travel.
Both consumer intelligence and marketintelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. Competitiveintelligence.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
It’s truly a testament to the effectiveness of using marketintelligence powered by social media listening to stay ahead of emerging trends. As travel screeched to a halt and bookings plummeted, the company leveraged its network to boost its ‘online experiences. And savvy marketintelligence made all the difference.
Why is marketintelligence important? Marketintelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.
Marketintelligence statistics of interest here include: 60% of interactions with brands are online. The market value of board games for 2020 is 9.27 From theatre to travel, experiences were the new ‘it’ toy or new car. Let’s travel back in time to visualize the consumer intelligence shift.
The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. Analysts predict that the road to recovery will be marked by intense competition among industry players. Overall aircraft order and delivery figures for 2020 show the extent to which COVID-19 shook up the industry.
So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? Far from it, you will notice that much of the process depends on collaboration with others, especially in the marketing department. Or shared worries around travel plans: 2.
Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. However, this does not imply that fewer agencies are using such data. Our research found that 68.2%
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. They have a broad consumer base but put out content on travel or videos with recipes when they need to directly target segments of their audience. Mainstream virtual reality.
In a business climate characterized by a mix of opportunity and uncertainty, each T&L company must leverage their competitiveintelligence professionals to put clarity in ambiguity. Executive Profile: Richard Peña, CompetitiveIntelligence Manager, UPS. Richard Peña, CI and MI manager, UPS.
Our report informs brands on the state of fashion, highlighting current trends, what consumers want, and how slow fashion is edging out the fast fashion competition. It’s predicted that Gen-Z, in particular, will continue to be the most avid consumers of leisure spending, including traveling, dining out, etc.
She has provided market and competitiveintelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China. We sat down with Kimberlee to learn more about her background, and her approach to identifying opportunities in emerging markets.
That’s why more and more pharma companies are leveraging marketintelligence platforms to see what their competition , Wall Street, and the industry is saying and to find the answers they need. Start your free trial with AlphaSense today to see how our platform can get you ahead of your competition.
Distance plays to hydrogen’s selling points, as it allows energy companies to tap extremely competitive but otherwise “stranded” renewable energy in remote locations—pushing forward energy transitions globally. as fuel in heavy-duty trucks, coaches, long-range passenger vehicles, and trains), international travel (e.g.,
Your market research platform should help you assess the field through competitiveintelligence including product comparison, market share, and SWOT analysis. This includes competitive pricing, which is a technique frequently used by established businesses to block entry for new entrants.
By focusing their innovation efforts on directly meeting customer needs, Block gained a competitive advantage that has cemented them as a leader in the fintech space even to this day. The pizza chain’s reputation proved to be a roadblock in strategizing with the economic climate and against competition.
In a world plagued with Covid-19 and restrictions on travel , Clubhouse could be filling the void for networking events as new product developers or brand ambassadors could simply create a room on the app and engage in an intimate conversation at scale. Market Landscape Heatmap . But companies sure do.
Additionally, healthcare companies are keen on expanding their valuation and capabilities through M&A with medtech companies to get the competitive edge. For patients with budget or geographic constraints who couldn’t travel to a medical office, telemedicine provided a way for them to still receive the care and attention they needed.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
The report is assembled to comprise qualitative and quantitative elements of Whole Life Insurance industry including: market share, market size (value and volume 2017-2021, and forecast to 2027) that admires each country concerned in the competitive marketplace. Contact US: Craig Francis (PR & Marketing Manager).
Whether you’re an IRO preparing for calls , an analyst looking to stay a step ahead , or a business professional using earnings season to glean competitive strategy information , expert interviews are essential in preparing for, supplementing, and contextualizing earnings content.
Customer research is what separates winning brands and agencies from their competitors, and ensures they maintain a comfortable lead in a competitivemarket. There are two key types of research in which to bucket the rest – market research and customer research. But what about the variety of data sources we mentioned?
In fact, these drugs have garnered so much demand that people are going to drastic lengths—traveling thousands of miles to countries like J apan, Canada, Switzerland, Germany, Netherlands, Sweden, UK, Australia, and France— to secure prescriptions. Stay ahead of the evolving landscape and get your competitive edge with AlphaSense.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. Data and talent continue to drive a competitive edge in private equity. compared to the entire deals of 2021, according to S&P Global MarketIntelligence. .
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. Get the competitive edge now with AlphaSense. Start your free trial today.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
Contify’s competitiveintelligence platform strengthens decision-making in the new normal post-COVID-19. Contify’s account intelligence solution provides useful, precise, and real-time actionable insights on your key accounts. Read the case study here ? .
The report is assembled to comprise qualitative and quantitative elements of Whole Life Insurance industry including: market share, market size (value and volume 2017-2021, and forecast to 2027) that admires each country concerned in the competitive marketplace. Contact US: Craig Francis (PR & Marketing Manager).
To figure out the right path for your marketing, investigate your competition and consider your audience’s behavior. . Nicknamed the “world’s largest travel site”, Tripadvisor crowdsources advice from travelers to help people decide where to stay, how to fly, and what to do and eat. Tripadvisor.
The report is assembled to comprise qualitative and quantitative elements of Permanent Life Insurance industry including: market share, market size (value and volume 2017-2021, and forecast to 2027) that admires each country concerned in the competitive marketplace. Contact US: Craig Francis (PR & Marketing Manager).
And competition in this space is fierce. Here’s how to monitor and rank the competition! With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches.
It was at this time when the agency transitioned from being a personal producing general agency (PPGA) for Travelers Life and Annuity to evolving into a brokerage general agency (BGA). Moore is president and CEO of Moore MarketIntelligence. David joined B.I.G. upon graduation from Temple University in 1992. joined NAILBA.
The companies that successfully and authentically integrate ESG into their strategies not only avoid legal and reputational repercussions, but also boost their competitive advantage, resilience, and short and long-term value creation. In the manufacturing industry, ESG has always been a core topic.
This value is equal to 20% to 30% of the total number of individuals, which means that we must increase productivity by more than 20%, and that competition for securing human resources will be severe.”. More importantly, you need a marketintelligence platform to leverage critical business intel and take a lead in your respective industry.
These are internally decided, but generally, brands are interested in those about awareness, engagement, sentiment, competitive edge, and risk/crisis management. Add to that the high speed at which news travels across various channels, making it almost impossible to manage a crisis today. Understanding the competition.
They are user-friendly, with a mobile-first approach, and have highly competitive fees. Being online only means the overhead costs are low, which allows for competitive interest rates and fewer fees. Neobanks, with their low environmental footprints, are hugely popular among younger consumers.
After 2020 was lost to COVID-19 and 2021 merely scratched the surface of recovery, 2022 held great promise as travel restrictions were slowly lifted and mask mandates ceased almost entirely. As we move into 2023, market volatility is only expected to worsen. The expectations for the year were simple: stability and revival.
The easing of pandemic restrictions, which gave households more options for recreational activities—most apparent in travel—resulted in increased churn, which researchers suggest has normalized based on the company’s Q3 2022 results. Start your free trial today.
Having a balanced mix of data-driven insights will significantly improve your decision-making in a host of key areas, empowering your users to develop key initiatives that will drive the business forward while helping you to get ahead of the competition. Your eye automatically travels to the most important information.
The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Travelingmarketers can even tap into the Salesforce mobile app to manage leads on the fly. MarketIntelligence.
The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Travelingmarketers can even tap into the Salesforce mobile app to manage leads on the fly.
With the right sentiment analysis tools, it’s an exciting time in the world of data analysis as there’s no shortage of competitive, consumer and marketintelligence to pull from. It’s easy enough to see how Wall Street feels about your brand and your competition. CompetitiveIntelligence. Crisis Management.
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