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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.
To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Business is too dependent on technology as a key driver for both business value and differentiation. And being late places your organization at a competitive disadvantage.
With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. As the pace of technological advancement accelerates, its becoming increasingly clear that solutions must balance immediate needs with long-term workforce transformation.
Imagine navigating a rapidly changing landscape, where technology seems to evolve at the speed of light and the pressure to keep up is relentless — this is the reality for today’s CIO. Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. We build machine learning technology that reviews contracts and documents, primarily for lawyers.
It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
There’s also an opportunity to explore how new manufacturing technologies can help build a bridge between information technology (IT) and operational technology (OT)teams. 2] As with any advancement in technology, edge computing comes with benefits and drawbacks.
But a combination of shifting business models, regulatory changes, and technological advancements — most recently AI — is reshaping the internet into a more closed, restrictive environment. Learn more about IDC’s research for technology leaders OR subscribe toda y to receive industry-leading research directly to your inbox.
As organizations worldwide prepare to spend over $40 billion in core IT (technology budgeted and overseen by central IT) on GenAI in 2024 (per IDC’s Worldwide Core IT Spending for GenAI Forecast, 2023-2027 , January 2024), there’s an urgent need to manage the risks associated with these investments.
The strategy unfolded through careful planning, leveraging technology to enhance the taxpayer experience and ensuring robust cybersecurity measures. Many organizations face challenges with outdated applications that are expensive to maintain, lack flexibility, pose security threats, and hinder the adoption of modern technologies.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth. Digital transformation is the integration of digital technologies into all aspects of business operations.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. With the AI platform, which provides automated alerts, marketers do not have to track their competitors’ websites manually.
As Robert Blumofe, chief technology officer at Akamai Technologies, told The Wall Street Journal recently, “The goal is not to solve the business problem. These technologies often do not undergo a complete vetting process, are not inventoried, and stay under the radar. The goal is to adopt AI.”
Deals are developing beyond core business growth, encompassing new digital opportunities and emerging technologies as drivers of strategic acceleration. Resource planning : Digital investments by definition address people, process, and technology in the business case. What technology would amplify or leverage differentiation?
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
IDC’s Worldwide Sustainability predictions suggest that in 2024 some 35% of organizations will generate sustainability benefits, using AI to generate sustainability-driven cost benefits and competitive advantages. Learn more about IDC’s research for technology leaders.
As is true with many fast-growing software categories, the market and competitiveintelligence tool landscape has become a bit crowded. With varying use cases and similar messaging creating confusion.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence. Since this type of advanced technology is at the cutting edge of industrial innovation, many large companies invest heavily in artificial intelligence and machine learning research.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. Candidates are also expected to have prior experience working for a technology company or knowledge of the technology/software-as-a-service industry.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Technology : Sales and marketingintelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion. Offer Expansion.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. No previous technology wave has captured the intention of leaders and the general public as fast as GenAI.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
In today’s rapidly evolving retail environment, staying competitive is more challenging than ever. With consumers constantly shifting preferences, price sensitivity on the rise, and online shopping growing stronger, retailers neeIn today’s competitive retail landscape, staying ahead requires more than intuition—it requires data.
Infiniti Research utilized competitive pricing solutions to help a Europe-based packaged foods manufacturer overcome market challenges and the supply chain impacts of the COVID-19 pandemic. The marketintelligence company ’s competitive pricing experts used a three-step approach over seven weeks to address the client’s concerns.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
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