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Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Executives know that if their businesses don’t continually evolve through digital transformation they risk being overtaken by competitors or shut down by startups that are more efficient, more effective, and more engaged with their customers. Other research confirms the imperatives for engaging in digital transformation.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.
Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand. Probably not.
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-marketintelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
Instead, create brief, digestible visuals like short video clips, images and infographics that can be shared on social media and other marketing channels. Example: A marketing executive at a healthcare startup encounters an infographic about marketintelligence on Twitter. Consideration.
Are you new to sales and marketingintelligence… or not sure why you should care? Sales intelligence layers in: Technologies Intent data Business model Ownership. Many startups and small-to-midsized businesses (SMBs) don’t know enough about their target market to know where their niche is and strengths are.
And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? Tracking your competition can provide an expansive real-time view into how your competition is perceived by both consumers and media.
Market and CompetitiveIntelligence Platform with a continuously updated Newsfeed of real-time updates related to the bank’s business units, industry segment, and their 50+ competitors. Email Alerts on time-sensitive updates from the bank’s market and competitive landscape, across business segments.
By Benjamin Gilad One cant do real competitiveintelligence without understanding at least the foundation of strategy. Because CompetitiveIntelligence means competitive insight, which means achieving some strategic distinction from competitors. I demonstarte this at SIR , and at the CompetitiveMarketing Summit.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. And an equally top-of-mind priority has brands rethinking how to remain competitive and pivot quickly to adapt to these market changes and potential threats as they emerge.
The venture capital landscape continues to test the discipline and diligence of investors and startups alike. With IPO activity also at its lowest level since 2016, there is a backlog of startups waiting for late-stage funding and investors waiting for liquidity events, further crowding the VC fundraising scene.
In such an environment, competitiveintelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and CompetitiveIntelligence Manager at Western Digital.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. If your brand underestimates your competition or operates on faulty intel, then you’re not in a position to dominate.
During this time, we’ve worked tirelessly to keep our customers connected with the latest, actionable consumer and marketintelligence, enabling them to extract, react – and predict – category-defining consumer and market shifts. Adding Rival IQ to our team furthers this commitment. “We Client Benefits Abound.
It’s truly a testament to the effectiveness of using marketintelligence powered by social media listening to stay ahead of emerging trends. and closed with a market cap of over $85B, making it the largest IPO this year. And savvy marketintelligence made all the difference. Airbnb shares brought in $3.5B
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. Executive Profile: Deb Miedema, Head of CompetitiveIntelligence, Technical Adviser at Google.
AI startups, drawn by emerging opportunities, ensure that competition in the industry can only get more aggressive. The industry’s competitiveintelligence professionals will be harnessed to deliver the insights needed to give their companies a much-needed advantage. He worked there for over five years.
You can easily find them with Similarweb Digital MarketingIntelligence or Google Analytics . There’s nothing wrong with going back and re-optimizing the page around a more relevant, or less competitive, search phrase. . Discover low-competition keywords in online communities. Look at top-performing organic pages first.
The biggest mistake for most brands isn’t trying to win, while remaining oblivious of the competition. Rather, it is identifying their competition and leaving it at that. Well, both you and your competition are targeting the same consumers. Needs left unaddressed by your competition are exploitable opportunities for your brand.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitivemarket. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
And it’s how leading brands identify gaps, find new trends in the market, and identify potential areas of improvement. increased competitiveness. Some of the most notable include: improved efficiency and competitiveness. This is mostly helpful for startups and new businesses to set standards that are tried and tested.
Market Analysis : A valuable tool for conducting market research , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and provide a snapshot of the competitive landscape. Forecasting Analysis : Analyze financial data to generate potential forecasts.
To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets. The competitiveness is massive in Search engines from organic to google shopping ads campaigns.
In this fast-paced, high-stakes environment, accelerating the speed to insights and marketintelligence is more crucial than ever. With AlphaSense’s Search Summary feature, you can take the initial search a step further and hone in on renewable energy startups with the click of a button.
By focusing their innovation efforts on directly meeting customer needs, Block gained a competitive advantage that has cemented them as a leader in the fintech space even to this day. The pizza chain’s reputation proved to be a roadblock in strategizing with the economic climate and against competition.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.
Due to competition, changing consumer tastes, and external issues such as politics, food and beverage brands need to constantly monitor their environment to make sure their customers remain happy. However, the construction industry is one of the most challenging with a high rate of competition.
Gaining quality insights from customer perspectives and industry experts can be a critical resource for businesses to outperform the competition and enhance their technology market research. Notably, CoreWeave has emerged as a formidable player, particularly in the realm of graphics processing unit (GPU) providers.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
In fact, most marketintelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. What are the latest AR/VR market developments? Energy & Industrials Who are the clean energy startups I should watch?
By keeping tabs on the media, you are simultaneously watching your brand, your target customers, and your competition. Your competition. Your competition is always up to something which could give them an edge over you, making media monitoring software particularly suited for competitiveintelligence.
Our 2022 State of MarketIntelligence report found that 96% of consultants are reactively conducting internet searches as their way of consuming marketintelligence (MI), while 76% wish their MI was more proactive. AI bots or platforms) to offer their clients along with advice.
AlphaSense, a leading marketintelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primary research. The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets.
FDA has traditionally been seen as more supportive of innovation, and has implemented processes to help smaller companies and startups get their products efficient market clearance. And yet in today’s climate, speed to market is absolutely essential to remain competitive and avoid being overtaken by peers. “In
If you did, you are a budding intelligence analyst. That’s because intelligence analysis thrives on paradoxes. In my Competitive Blindspots course, I pay close attention to how managers handle contradictions like the above. If they do, I recommend they move to marketing. You might have seen this piece too.
With NetBase Quid, brands can gain competitiveintelligence to see where they stand in the market and where they have room for improvement. A key use case for any company using NetBase Quid is brand and competitive monitoring. CompetitiveIntelligence in the Delivery App Industry.
2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitivemarket (i.e. trillion market evaluation by 2032 due to the ever-increasing number of companies integrating this technology. OpenAI’s ChatGPT ). Start your free trial today.
Below, we share Munie and Westercamp’s research insights and how they pose as lucrative market opportunities ripe for investment and strategy. The Evolving Market of Digital Healthcare Digital healthcare is undeniably paving a concrete path within medicine. Start your free trial today.
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