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Like many other industries, the restaurant sector was heavily impacted by the COVID-19 pandemic, with many businesses shuttering doors and many others struggling to make ends meet. This is for good reason— technological solutions make dining easier , both for customers and restaurants.
Outdoor seating has seen widespread adoption, but many restaurants will have to put on their thinking caps with cooler weather on the horizon. Restaurants and hoteliers have had to make the most of every opportunity, so nothing is off-limits. and closed with a market cap of over $85B, making it the largest IPO this year.
Social media monitoring covers various use cases that ultimately help improve your brand health and competitiveness in the market. Sectors such as marketing, retail, event management, restaurants, and news outlets will want to check this one out. Reputology. Zoho Social.
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitiveintelligence professionals to provide the insights that will help their companies take off ahead of the others. Despite cuts in defense funding for fiscal year 2022, the U.S.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. QSR (quick-service restaurants) and Fast-Food Dashboard : This dashboard contains an analysis of the top QSR and fast-food global brands.
And the fascination hasn’t gone unnoticed by brands using consumer and marketintelligence to stay hip to emerging trends. On January 5 th American fast-casual restaurant Shake Shack announced the launch of their Korean-style fried chicken sandwich and Korean Gochujang Chick’n Bites. Shake Shack Selling Kimchi.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. Instagram Stories for Strategic Marketing. However, not every brand uses it, and that’s like setting one table in your restaurant when there’s room for two. Mainstream virtual reality.
For instance, if your restaurant chain has recently placed a meatless option on the menu or is thinking about doing so, keyword identification within social media conversations will show you what works and what doesn’t. And the intel has to be on point – your competitiveintelligence depends on it.
So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? Far from it, you will notice that much of the process depends on collaboration with others, especially in the marketing department. How to Write Your Brand Positioning Statement.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous CompetitiveIntelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Is there a gap in a specific market? First, you need to know what the conversation is.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. Since 2019, the hard seltzer market has grown by over $9 billion in revenue. Start your free trial today.
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands. But, what about marketintelligence professionals?
This value is equal to 20% to 30% of the total number of individuals, which means that we must increase productivity by more than 20%, and that competition for securing human resources will be severe.”. More importantly, you need a marketintelligence platform to leverage critical business intel and take a lead in your respective industry.
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands. But, what about marketintelligence professionals?
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
Accurate market research not only saves you valuable time, it helps you transform marketintelligence into competitiveintelligence. Step 1: Cast a Wide Net with Your Market Research. Getting started with your market research is as easy as throwing some terms in the search bar and hitting enter.
Eine genaue Marktforschung erspart Ihnen nicht nur wertvolle Zeit, sondern hilft Ihnen auch dabei, MarketIntelligence in CompetitiveIntelligence umzuwandeln. Es ist einfach, verwirrt zu sein, wenn man sich all die CompetitiveIntelligence-Tools dort draußen ansieht – viele von ihnen sehen und klingen ziemlich schick!
We know now because we’ve studied this extensively that paid survey takers tend to be more coupon centric, more price sensitive, more brand aware, more likely to eat at fast food menus at – or excuse me, eat at value menus at fast food restaurants, which makes all kinds of sense, right?
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