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It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
When a master data management solution utilizes machine-learning processes, it enhances business agility, making it possible for a business to gain a competitive edge in the marketplace. It’s now even possible for technology to build profiles of the most suitable candidates for an open position. The Future of Machine Learning.
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Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.
Technology : Sales and marketingintelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.
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ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-marketintelligence directly to Salesforce. Salesforce Sync also provides easy links within ZoomInfo contact and company profiles that redirect to their respective record in Salesforce, ensuring a cleaner motion for finding the information that’s needed.
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A profile of the company’s technological preferences and dependencies. Competitive insights and marketintelligence. Work with a marketintelligence provider. Basic financial information about the company. Information regarding the company’s purchase patterns and behaviors. Popular review websites.
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Marketingintelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketingintelligence insight! What Is MarketingIntelligence? What Is MarketingIntelligence? 10 MarketingIntelligence Use Cases.
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Likewise, with ZoomInfo’s Salesforce Native App , you can see go-to-marketintelligence right inside of Salesforce. Additionally, if your marketing and sales teams use LinkedIn for prospecting, ReachOut pulls up the contact information you can’t see on LinkedIn profiles. Automate your sales plays with ZoomInfo Engage.
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Modern marketing and sales professionals have a wealth of business intelligence at their disposal, from proprietary customer data to public marketintelligence reports. Knowing this, your Customer Profile Report might suggest that your sales team prepares thorough ROI statements for when they meet with this prospect.
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