Cipher

FEBRUARY 17, 2021

No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.

Competitive Intelligence 514

Competitive Intelligence Competitive Marketing Marketing 514

Cipher

JUNE 3, 2021

Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.

Competitive Intelligence 472

Competitive Intelligence Competitive Intelligence Intelligence 472

CIO

JANUARY 14, 2025

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company.

IT 467

IT Primary Research Knowledge Research 467

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Octopus

MAY 13, 2021

The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence. There is no excerpt because this is a protected post.

Market Intelligence 238

Market Intelligence Intelligence Intelligence Marketing 238

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Currently, I lead the marketing organization at Kira.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). the world’s leading tech media, data, and marketing services company.

Security 370

Security Security Competitive Primary Research 370

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Cipher

APRIL 7, 2021

Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.

Competitive Intelligence 327

Competitive Intelligence Competitive Sales Intelligence 327

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

Market Intelligence 130

Market Intelligence Win Intelligence Intelligence 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Cipher

APRIL 26, 2021

The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry. For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars.

Competitive 613

Competitive Competitive Intelligence Market Intelligence Marketing 613

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Let’s see why that is! What’s a company to do?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

M Brain

NOVEMBER 6, 2024

Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitor Analysis 52

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

CIO

DECEMBER 5, 2024

When they’re squeezed out by competition or forced to hide behind paywalls to sustain themselves, it reduces the variety of voices and viewpoints available on the web. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Algorithm 221

Algorithm Benchmarking Gaming Research 221

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

ArchIntel

FEBRUARY 1, 2022

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

CIO

JULY 2, 2024

Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge. Future proofing ensures organizations adapt to market changes while maximizing resources. the world’s leading tech media, data, and marketing services company.

Innovation 418

Innovation Technology Technology Banking 418

CIO

AUGUST 27, 2024

A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. the world’s leading tech media, data, and marketing services company.

Business 412

Business Benchmarking Security Security 412

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing 246

Marketing Marketing Profiling Sales 246

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

WideNARROW

JANUARY 31, 2022

As is true with many fast-growing software categories, the market and competitive intelligence tool landscape has become a bit crowded. With varying use cases and similar messaging creating confusion.

Market Intelligence 98

Market Intelligence Competitive Technology Technology 98

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 397

Win Algorithm Market Intelligence Intelligence 397

CIO

AUGUST 9, 2023

And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions. Amazon became a metaphor for markets upended in upstarts digitalization wake. Other research confirms the imperatives for engaging in digital transformation. Deere & Co.,

Innovation 516

Innovation Technology Technology Alliance 516

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Cipher

SEPTEMBER 25, 2020

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.

Sales 130

Sales Profiling Win Intelligence 130

CIO

OCTOBER 17, 2024

This approach is crucial for staying competitive in a rapidly evolving digital world. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.

Due Diligence 405

Due Diligence Innovation Benchmarking Technology 405

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Smart Data Collective

JUNE 18, 2021

When a master data management solution utilizes machine-learning processes, it enhances business agility, making it possible for a business to gain a competitive edge in the marketplace. This information is useful for marketing intelligence, allowing marketers to make informed decisions about consumer interests.

Learning 361

Learning Business Human Resources Algorithm 361

ArchIntel

SEPTEMBER 1, 2021

. “The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

DECEMBER 13, 2022

Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and Competitive Intelligence market. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98