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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report?
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. The successful candidate will also review, critique and edit team research deliverables, including project plans, summaries, reports and slide decks.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
By employing online marketresearch! We’re sharing critical steps that will ensure your brand can stand apart from the competition. Online marketresearch will help you listen in, perceive, and predict what your consumers desire, and then meet them with it at just the right moment. Types of Online Market Researc.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Both consumer intelligence and marketintelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct marketresearch. Getting the edge with emerging market insights.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. What about the impact on sales? .
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. Continuous Monitoring to Inform Competitive Moves & Acquisitions. From a business development standpoint, speed to market is a critical metric for new offerings. Monitoring Emerging Companies.
When considering the potential pitfalls of marketresearch, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in marketresearch and the possibility it could impact their own studies. What Is Sample Fraud in MarketResearch?
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? Let’s find out.
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and marketresearch, which captures real-time industry intel from different, but equally powerful sources, including news media.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. That’s why you must equip yourself with the tools your competition is already wielding to stay ahead.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand. Probably not.
health care sector is seen to experience an unprecedented level of competition. Through all this, competitiveintelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. The ability to act swiftly and make confident decisions is critical for maintaining a competitive edge and delivering on performance. What is Asset Management MarketResearch?
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
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