Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house.

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Loss Win Analysis Sales Enablement 197

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Loss Win Intelligence Intelligence 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Loss Win Analysis Competitive Intelligence 197

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Loss Win Analysis Learning 617

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. It can be difficult to know what deals will close.

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Loss Win Analysis Sales 104

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

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Loss Win Analysis Marketing 104

Primary Intelligence

DECEMBER 22, 2021

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Understanding True Value of Features.

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Loss Win Analysis Knowledge 104

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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Loss Win Analysis Competitive Intelligence 104

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

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Loss Win Analysis Competitive Intelligence 336

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Loss Win Competitive Intelligence Competitive 325

FedSavvy

OCTOBER 11, 2024

This is an ongoing blog series identifying and exploring wins and losses with lessons learned. You can’t guarantee the win with just the incumbent prime contractor U.S. This tends to happen when the incumbent is large and the competition flips to a set-aside competition. What can we learn from this?

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Win Loss Competitive Analysis 130

FedSavvy

JULY 13, 2022

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.

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Win Loss Data Analysis Analysis 130

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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Win Loss Counterintelligence Security 130

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.

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Loss Win Intelligence Intelligence 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%.

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Loss Win Analysis Sales 223

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

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Competitive Intelligence Competitive Intelligence Intelligence 130

SCIP

JUNE 18, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

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Loss Win SCIP Learning 40

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.

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Loss Win Analysis Market Segmentation 100

SCIP

JUNE 11, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

Loss 40

Loss Win SCIP Learning 40

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

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Loss Win Analysis Knowledge 100

CIO

JUNE 20, 2024

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves.

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IT Sports Innovation Win 712

CIO

JUNE 17, 2024

In the 2022 Spring Playoffs for multiplayer video game League of Legends, Team Liquid suffered a shocking 0-3 loss to rival team Evil Geniuses, which prevented it from moving on to the 2022 World Championships. In the past several decades, esports, or competitive video gaming, has quietly turned into a massive industry.

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Gaming Sports Win Loss 780

CIO

NOVEMBER 12, 2024

This incident highlighted a severe lack of cross-functional security awareness, resulting in massive financial losses. By seeking synergistic solutions, CIOs can create win-win scenarios that maximize benefits across multiple stakeholders’ perspectives.

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Innovation Win Benchmarking Research 325

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better?

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Loss Win Analysis Sales 100

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Talk to our team.

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Aqute Intelligence

AUGUST 30, 2023

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.

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Competitive Intelligence Competitive Sales Intelligence 130

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Yes, in half of the competitions sampled, pricing discounts (compared to losing bidders) clinched victory when evaluation scores were essentially identical. Let’s pause though. This is important.

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Win Analysis Entertainment Competitive 130

FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs.

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Win Gaming Loss Human Resources 100

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

Tinuiti

MARCH 20, 2024

Paid Media Updates Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements By Tinuiti Innovation & Growth Team Mar 20 2024 Key Highlights:  TV & Audio : Major pay-TV providers lost ~5m subscribers in 2023, an acceleration from their 4.6m net loss in 2022.

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Loss Sports Commerce Innovation 130

FedSavvy

AUGUST 21, 2023

However, banking on these claims to enable a win is rarely ever fruitful. Sin #16: Relying on OCIs to eliminate the competition OCIs are very difficult to prove. As a subcontractor, Deloitte would financially benefit from Accenture winning the DCSS contract , which would give them motivation to influence DCSS requirements.

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Win Security Security Competitive 130

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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Win Loss Battlecard Advantage 104