CIO

OCTOBER 25, 2023

As new AI use cases continue to emerge, it is likely that we will see enterprises adopt AI — not merely in leveraging generative AI chat tools, but as a core driver of business that can create competitive differentiation. Or a sales team member inputs the prompt, “Can you create sales trends based on the following Q2 pipeline data?”

Security 501

Security Security Intellectual Property Loss 501

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. Understand Competitors.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

JUNE 10, 2021

As sales leaders, we face tough challenges. With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. Most often, buyers described missteps in the sales process as the reason for lost business – even ahead of price!

Sales 192

Sales Win Competitive Landscape Loss 192

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data. Talk to our team.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

CIO

JANUARY 11, 2023

It’s critical that CIOs are aware of everything that’s taking place across sales, service, marketing, commerce, IT, HR, finance, and more,” Perez says. The negative financial and competitive consequences … will be difficult to escape,” he says. The challenge is finding ways to achieve these goals in an era of constricted budgets.

Data Mining 544

Data Mining Commerce Security Security 544

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales 232

Sales Loss Win Management 232

CIO

FEBRUARY 13, 2024

For example, if you are in banking, your organization is likely to measure itself by profitability ratios such as net interest margin (the difference between interest income generated and interest expenses) or PCL (provision for credit losses). Marketing and sales had measured success by how many new card accounts were opened.

Business 419

Business Banking Loss Human Resources 419

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

mention

AUGUST 2, 2024

Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.

Analysis 147

Analysis Competitive Marketing Marketing 147

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Quite simply, start interviewing them.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

CIO

JULY 22, 2024

trillion in losses caused by product delays, impaired competitiveness, and stymied growth. Training content is well embedded in the corporate L&D (learning and development) world, along with certain enablement, partner, customer success, and sales functions. Learning is failing IT.

Learning 417

Learning IT Knowledge Loss 417

Primary Intelligence

OCTOBER 13, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

Analysis 164

Analysis Sales Loss Win 164

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Creating Sales Enablement Assets. Eliminate these blind spots through sales enablement. Understanding Buyer Needs.

Loss 104

Loss Win Analysis Marketing 104

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

Sales 200

Sales Sales Enablement Knowledge Win 200

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?

Battlecard 136

Battlecard Sales Win Loss 136

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. ZoomInfo); Sales Engagement Platform (e.g.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

CIO

JUNE 20, 2024

These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves. They recognize that whatever was driving the original enthusiasm is no longer there or risks have increased, and they know when to cut their losses. Successful IT teams are very much alike.

IT 464

IT Sports Innovation Win 464

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. I thought you might be interested.

Loss 100

Loss Win Analysis Market Segmentation 100

CIO

OCTOBER 4, 2023

In fact, according to an AI Infrastructure Alliance (AIIA) survey released in July of more than 1,000 senior executives at large enterprises, 54% say they incurred losses due to their failures to govern AI or ML applications, and 63% said their losses were $50 million or higher. Using AI, however, required a large amount of clean data.

Loss 532

Loss Alliance Education Analysis 532

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people. What business to walk away from.

Loss 100

Loss Win Analysis Knowledge 100

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 29, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. This disconnect between why sellers think they lose and why they really lose according to their buyers is why buyer feedback is so crucial to helping sales teams increase win rates. Sales experience.

Sales 129

Sales Win Loss Competitive Intelligence 129

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? What was your perception of the sales team? How was their sales pitch ?

Loss 100

Loss Win Analysis Sales 100

Zoominfo

JULY 24, 2019

For sales leaders, data isn’t everything — it’s the only thing. While having too little sales data means your team is deeply inefficient, trying to take on every metric available will overwhelm your team and kill their chances of working effectively. Here’s how to make sales data work for you. What is Sales Data?

Sales 130

Sales Sales Enablement Loss Win 130

Smart Data Collective

SEPTEMBER 13, 2022

In today’s more competitive, technology-driven corporate environment, all firms seeking to increase activity and productivity are reaping the benefits of the software world. Businesses with adaptive strategies, cultures, and business models always have a competitive advantage. Everything you need is in one place.

Loss 317

Loss Advantage Advantage Security 317

Smart Data Collective

JULY 11, 2022

When used correctly, email marketing can help you build relationships with customers, drive sales, and increase brand awareness. This is an effective way to increase brand awareness and drive sales. When used correctly, video can help CMOs increase brand awareness, drive sales, and engage their target audience.

Sales 363

Sales Marketing Marketing Loss 363

Smart Data Collective

OCTOBER 12, 2021

eSports pits teams of gamers in competitions watched by millions of people from all over the world. Both are very competitive. While other markets suffered losses, video game companies saw their revenue increase. While other markets suffered losses, video game companies saw their revenue increase. Everyone is a Gamer.

Gaming 311

Gaming Entertainment Sports Knowledge 311

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MARCH 20, 2024

Paid Media Updates Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements By Tinuiti Innovation & Growth Team Mar 20 2024 Key Highlights:  TV & Audio : Major pay-TV providers lost ~5m subscribers in 2023, an acceleration from their 4.6m net loss in 2022.

Loss 130

Loss Sports Commerce Innovation 130

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles. Talk About the Competition.

Sales 130

Sales Market Segmentation Benchmarking Education 130

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. This is a powerful competitive weapon since this is not the case at many companies.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Company Insularity Is Not a Competitive Advantage. Many Companies Can’t Afford a Competitive Intelligence Process.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. How Does Dirty Data Affect Sales?

Sales 251

Sales Loss Profiling Marketing 251

Smart Data Collective

FEBRUARY 22, 2021

For example, instead of calling or filling a paper form to apply for finance , customers can do so online and check if they’re eligible in the first place and then have a sales assistant follow-up with the application. Additionally, many processes can be automated, especially aftersales and finance.

Finance 293

Finance Commerce Loss Technology 293