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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.
Initiatives like the UN’s AI for Good , which leverages AI to tackle pressing global challenges such as climate change and biodiversity loss, further demonstrate AI’s potential to revolutionize environmental sustainability. Vipin Jain is the founder and chief architect of Transformation Enablers Inc.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.
Launching several pilots in a short time not only can cost a lot of money but also often leads to a loss of employee productivity , as they struggle to learn how to use the new technology. Still, despite pilot fatigue more than a quarter of those surveyed say their companies plan to launch more than 20 AI pilots in 2025.
For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.
He adds, I cultivate a culture of innovation and healthy competition, ensuring that both business and technology teams remain motivated to achieve shared goals. Mitigate risks and ensure cybersecurity Financial protection prevents the catastrophic losses of your business.
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
Unmanaged, this asset information could be a serious liability, leading to extreme consequences even by the standards of todays hyper-competitive business landscape, including lost productivity, unsafe operations, and poor uptime performance. Managed, on the other hand, it can boost operations, efficiency, and resiliency.
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. A Better Way for Win Loss.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
Nvidia will face competition from Amazon in the cashierless store market, though, since while Amazon initially developed its Just Walk Out technology for use in its own Amazon Go and Amazon Fresh stores, it’s now offering it to third-party retailers, too.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. What made it better?
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.
If you don’t tackle the challenges associated with cloud adoption today, you will be at a competitive disadvantage tomorrow. Competitive advantage. All of the above advantages can translate to a competitive advantage — as long as there aren’t any failures. Learn more here. Multi Cloud
As new AI use cases continue to emerge, it is likely that we will see enterprises adopt AI — not merely in leveraging generative AI chat tools, but as a core driver of business that can create competitive differentiation. Preventing data loss will be a key factor in embracing generative AI.
Therefore, to mitigate the risk of losing essential data forever in a data breach or other crisis, every competitive firm should work on its backup strategy to keep such information safe from violation. It is believed that, on average, businesses spend over $6 million to recover from a severe loss of information.
The incident cost Maersk over $300 million in losses. Highlighting the potential financial losses from breaches and the ROI of training programs can make a compelling case. Highlight Competitive Advantage In an increasingly competitive market, robust cybersecurity measures can be a differentiator.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.
Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Talk to our team.
trillion in delays, quality issues, and revenue loss.” In any competitive market, the laws of supply and demand are in effect” suggesting the need for higher pay, Smith said.
Doing so not only stands to improve employee experience and boost productivity, but also can enable a level of agility and innovation that can become a competitive differentiator. Yet knowledge workers still spend a disproportionate amount of time searching for information. To read this article in full, please click here
Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.
In this post—which expands on the material from our previous competitive pricing post—we’ll run through a conceptual overview of penetration pricing, take a quick detour through two of its cousins (loss leader and predatory pricing), and then take a deep dive into a real-world example of penetration pricing in action.
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
As a result, organizations often rush to adopt new technology believing it will make them operationally more efficient and enhance their competitiveness. It can lead to wastage of a lot of time and money and even loss of trust of business leaders and resistance to change for anything new.
For example, if you are in banking, your organization is likely to measure itself by profitability ratios such as net interest margin (the difference between interest income generated and interest expenses) or PCL (provision for credit losses).
When they’re squeezed out by competition or forced to hide behind paywalls to sustain themselves, it reduces the variety of voices and viewpoints available on the web. This loss of traffic not only reduces ad revenue but also drives more providers toward subscription models, further closing off access to free, diverse content.
Left on the sideline The danger in this loss of confidence is that the IT department and CIO get left out of critical projects, says Acceldata’s Rajeeva. Moreover, failing to leverage new technologies can stifle innovation and limit competitiveness.
As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. The possibilities are endless as you use win loss analysis as part of your sales strategy.
Training up to 10 billion —modern CPUs with built-in AI acceleration can handle training loads in this range at competitive price/performance points. CPUs can provide fast and accurate responses for <20 billion-parameter models like Llama 2 that are competitive with GPUs.
Challenge 4: Loss of license ownership risks cost increases & shrinkflation In addition to leaving your customizations and data behind, reimplementing on-premises ERP functionally to the subscription cloud could mean leaving your leverage of software license perpetual entitlement behind, which can lead to out-of-control costs and shrinkflation.
The negative financial and competitive consequences … will be difficult to escape,” he says. Cyberattacks aimed at a company’s networks can have severe consequences, ranging from financial losses or liability to eroding an organization’s reputation.” The challenge is finding ways to achieve these goals in an era of constricted budgets.
The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks. Non-IT leaders, however, were most concerned (40%) about loss of control over corporate data. Financial services industry respondents were evenly split on the question.
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