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In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.
GenAI can augment workers capabilities, automate complex tasks, and facilitate continuous learning. Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Contact us today to learn more.
Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient. And being late places your organization at a competitive disadvantage. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence. Since this type of advanced technology is at the cutting edge of industrial innovation, many large companies invest heavily in artificial intelligence and machine learning research.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. We build machine learning technology that reviews contracts and documents, primarily for lawyers.
It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge. This approach allows for learning and adaptation with minimal risk. Start small, learn from initial implementations, and adapt based on results. Contact us today to learn more.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. Promote continuous learning and innovation within the team. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
These can be competitive differentiators or create a competitive moat. Generative AI: Approaches for Competitive Advantage, IDC, October 2023 Conclusion Navigating the risks of GenAI requires a comprehensive understanding of an organization’s AI maturity, a balanced build-and-buy approach, and rigorous vendor evaluation.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Win Faster.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
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On one hand, they must foster an environment encouraging innovation, allowing for experimentation, evaluation, and learning with new technologies. This approach is crucial for staying competitive in a rapidly evolving digital world. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Solid marketintelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, marketintelligence is one that you’ll want to keep updated and in good working order for precisely that reason!
The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the marketintelligence and consultancy firm GfK. Artificial Intelligence, Machine Learning This has become a particular difficulty in a crucial area of AI: decision support.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
For instance, the increasing cost of capital has affected access to and use of money across all sectors; an increasing regulatory focus on competition and industry dynamics has driven increased scrutiny as a critical factor for uncertainty; geopolitical uncertainties, including unprecedented conflicts across many regions, have forced delays.
IDC’s Worldwide Sustainability predictions suggest that in 2024 some 35% of organizations will generate sustainability benefits, using AI to generate sustainability-driven cost benefits and competitive advantages. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Through testing and training, we used our learnings to step up to the level of functionality within AlphaSense. 2023 was the year of generative AI (genAI), and it was no different here at AlphaSense.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Take the four (4) fundamental aspects of the intelligence analysis process into how you approach competitiveintelligence (CI). Do you want to learn more? He is a nerd. go get’em!”.
Consumer marketintelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. But it’s something every brand seeks to learn more about. Let’s explore!
And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions. Other research confirms the imperatives for engaging in digital transformation. They redesign business and products around customer outcomes.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Stumbling on key insights a day too late in today’s landscape means losing out on big wins.
Technology : Sales and marketingintelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.
When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Today we’re covering how sales teams can benefit from both sales and marketintelligence along the buyer’s journey. What is Sales Intelligence? What is MarketIntelligence?
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
In today’s rapidly evolving retail environment, staying competitive is more challenging than ever. With consumers constantly shifting preferences, price sensitivity on the rise, and online shopping growing stronger, retailers neeIn today’s competitive retail landscape, staying ahead requires more than intuition—it requires data.
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Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligencemarket. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.
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Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
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