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Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.
Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.
Octopus, a provider of competitive intelligence , said the quest for information is best undertaken by starting on a blank sheet of paper. Octopus revealed that, in learning about its client’s rivals, it needed to develop a more extensive investigative strategy using primaryresearch methods.
Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
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The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. PrimaryResearch Options. What do they want?
Establishing an efficient and successful competitive intelligence (CI) program is no small feat. Marketing teams want to know how to position the product based on market interests and competitive strengths. Increased Speed in Knowledge Gathering. Deeper Analysis of Knowledge Gathered for Data-Driven Decisions. Conclusion.
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The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
And this is all essential intel to capture, as a strategy that’s not rooted in this knowledge is riddled with assumptions and destined to fail. Primary vs. secondary research. The difference between primary and secondary research lies in how involved the researcher is in the data collection process.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions. This information helps in evaluating the potential future revenue streams of healthcare companies and their competitive position in the market.
Academic and scientific institutions are some of the most prolific sources of secondary market research data. Academia conducts research because it is driven by the quest for knowledge and science has a similar motivation: to find answers (hence solutions) to current problems. It is also available to the competition.
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?
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In today’s fast-paced business landscape, staying ahead of the competition requires access to timely and relevant information. Stream in AlphaSense provides businesses with valuable expert insights for investment research on target sectors, industries, or companies through its expert transcript library or one-on-one expert calls.
From conducting detailed market due diligence procedures to meeting urgent data requirements, our research services support all business processes, client sectors, and geographical areas. Our research services include: Market Intelligence and Strategic Research. Custom Rapid Research. Procurement Research.
The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch. From sourcing experts and coordinating calls to conducting interviews, the overall process can consume valuable hours and incur substantial costs for investment researchers.
Unlock Your Competitive Edge with our Business Battle Card Strategy Imagine watching a sports game from the sidelines, shouting your opinions at the players. A lack of competitive edge that could cost you the game—no, the entire season. It’s easy to think you have all the answers when you’re not on the field. The result?
Unlock Your Competitive Edge with our Business Battle Card Strategy Imagine watching a sports game from the sidelines, shouting your opinions at the players. A lack of competitive edge that could cost you the game—no, the entire season. It’s easy to think you have all the answers when you’re not on the field. The result?
Our personalized expert calls can complete your investment research process and maximize your return on investment (ROI) by streamlining your connection to experts and quality insights. Leveraging expert Insights allows you to fast-track your understanding of an industry or market and gain a competitive edge with informed decision-making.
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
AlphaSense, a leading market intelligence platform, offers exceptional expert call tools under the Expert Insights suite of primaryresearch. Below we delve into the use cases of expert calls across a range of industries and how AlphaSense’s Expert Insights has revolutionized primaryresearch for corporate professionals.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. This is because expert interviews allow you to gain decades of industry knowledge in a matter of minutes, as efficiently and comprehensively as possible.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology. Identify winners and losers in the market landscape with AlphaSense VoC transcripts.
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In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place.
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. Pricing: Learn how the price of Stream by AlphaSense ’s premium expert transcript library can keep you ahead of the competition. Do they have a competitive pricing strategy in place?
SCIP Insights Optimize Your Go-to-Market Strategy to Succeed in Competitive Markets Imagine setting out on a journey to a new destination without a GPS or map. Practical Insight: Primaryresearch is the best way to uncover the market factors that will impact your product. Are they targeting a specific segment?
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