Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Currently, I lead the marketing organization at Kira.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt).

Security 370

Security Security Competitive Primary Research 370

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

CIO

JULY 2, 2024

Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge. Future proofing ensures organizations adapt to market changes while maximizing resources. the world’s leading tech media, data, and marketing services company.

Innovation 418

Innovation Technology Technology Banking 418

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

CIO

JULY 10, 2024

CIOs are under pressure to integrate generative AI into business operations and products, often driven by the demand to meet business and board expectations swiftly. But many IT departments might not thoroughly consider the prerequisites for successful GenAI deployment, and moving quickly can lead to costly errors and implementation failures.

Benchmarking 418

Benchmarking Security Security Research 418

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

CIO

AUGUST 27, 2024

A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. In 2019, it took an act of Congress to formally initiate the expansive modernization of the U.S. Now, let’s delve into the concrete steps and strategies.

Business 412

Business Benchmarking Security Security 412

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? What is Market Intelligence? Let’s see why that is!

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

CIO

JULY 30, 2024

Organizations are under pressure to demonstrate commitment to an actionable sustainability strategy to meet regulatory obligations and to build positive market sentiment. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Benchmarking 395

Benchmarking Alliance Banking Profiling 395

CIO

OCTOBER 17, 2024

This approach is crucial for staying competitive in a rapidly evolving digital world. ] Forty-one percent of organizations adopted and used digital platforms for all or most functions in 2024, compared with just 26% in 2023, according to IDC’s May 2024 Future Enterprise Resiliency and Spending Survey, Wave 5.

Due Diligence 405

Due Diligence Innovation Benchmarking Technology 405

CIO

AUGUST 15, 2024

For instance, the increasing cost of capital has affected access to and use of money across all sectors; an increasing regulatory focus on competition and industry dynamics has driven increased scrutiny as a critical factor for uncertainty; geopolitical uncertainties, including unprecedented conflicts across many regions, have forced delays.

Alliance 418

Alliance Banking Startups Benchmarking 418

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 397

Win Algorithm Market Intelligence Intelligence 397

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

AUGUST 9, 2023

And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions. Digital transformation has remained a top objective ever since, having accelerated in 2020, as work, commerce, and everyday activities shifted online in response to COVID-19 lockdowns.

Innovation 516

Innovation Technology Technology Intelligence 516

ArchIntel

FEBRUARY 1, 2022

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

ArchIntel

SEPTEMBER 1, 2021

. “The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

OCTOBER 18, 2021

In today’s crowded market, a business must have a thorough understanding of its industry, consumers, trends and a number of other competitive indicators. Here’s how we’re going to help you change that with our Business Intelligence (BI) Connector. Continuous consumer and market intelligence does this.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Smart Data Collective

JUNE 18, 2021

Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence. Since this type of advanced technology is at the cutting edge of industrial innovation, many large companies invest heavily in artificial intelligence and machine learning research.

Learning 361

Learning Business Human Resources Algorithm 361

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Of these two methods, bottom-up tends to be more accurate, as it relies on first-party data to estimate revenue and market growth. One major roadblock?

Marketing 130

Marketing Marketing Profiling Intelligence 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Academyci

DECEMBER 26, 2024

At the core of this powerful pull is a confusion between research projects and competitive intelligence. Intelligence doesnt. Its based on talent and intuition (experience), and the right focus on strategic changes in an evolving market. Projects have deadlines. Real analysts, on the other hand, survive.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Netbasequid

JUNE 21, 2022

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? Tracking your competition can provide an expansive real-time view into how your competition is perceived by both consumers and media.

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

ArchIntel

JUNE 8, 2021

Quicken Loans is recruiting a market intelligence director, who will be placed at the company’s Michigan offices but will also work remotely. The post Quicken Loans Recruiting Director of Market Intelligence appeared first on ArchIntel™. ArchIntel™ -.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

Zoominfo

FEBRUARY 27, 2025

Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Were expanding the data universe to include things like web activity, job transitions, competitive shifts, and technographic changes.

Sales 130

Sales Profiling Win Intelligence 130

FedSavvy

FEBRUARY 9, 2021

Competitive Intelligence (CI) is my passion. Competitive Intelligence (CI) is not a database subscription. Am I so bold as to liken CI to other intelligence disciplines such as Signals Intelligence (SIGINT), Human Intelligence, (HUMINT), etc.? He is a nerd. It is NOT glorified “Googling.” I hope not.

Competitive Intelligence 130

Competitive Intelligence Intelligence Intelligence Competitive 130

Zoominfo

AUGUST 31, 2020

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion. Build Loyalty. Company Transformation.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

ArchIntel

AUGUST 31, 2021

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 5, 2021

Rubrik is currently searching for a qualified individual to serve as the company’s director of competitive intelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly. Spellman Sweet, CEO & Chairman, Accenture Co.,

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Engage3

NOVEMBER 11, 2024

In today’s rapidly evolving retail environment, staying competitive is more challenging than ever. With consumers constantly shifting preferences, price sensitivity on the rise, and online shopping growing stronger, retailers neeIn today’s competitive retail landscape, staying ahead requires more than intuition—it requires data.

Retail 52

Retail Competitive Competitive Landscape Competitive Intelligence 52

ArchIntel

JULY 6, 2021

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Sales Intelligence? What is Market Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

CIO

MARCH 30, 2023

A recent report by market intelligence firm IDC has placed IT leaders at a crossroads, predicting that, by 2026, 60% of APAC CIOs will find their roles challenged by LOB (line-of-business) counterparts who can better demonstrate the ability to align technology with the organization’s mission and customers. “The

Innovation 370

Innovation Technology Technology Security 370