This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
CompetitiveIntelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.
For the competitiveintelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.
More than two-thirds of competitiveintelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitivewin rates.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
In business, getting a leg up on the competition isn’t easy. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.
5 ways CompetitiveIntelligence gives you more chance of winning 5 ways CompetitiveIntelligence gives you more chance of winning. A well thought out Competitiveintelligence program.
How CompetitiveIntelligence defines your chance of winning a tender Here we offer our thoughts on how CompetitiveIntelligence defines your chance of winning a tender or. The post How CompetitiveIntelligence defines your chance of winning a tender appeared first on Octopus CompetitiveIntelligence.
It becomes a win-win-win situation: the apprentice gets to work on real-world problems and beef up their resume, I get good enough AI engineers working alongside my more experienced engineers to deliver on the 100E projects, and the company gets an AI model or product developed in seven months.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4
Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.
CompetitiveIntelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitiveintelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
Regardless of the driver of transformation, your companys culture, leadership, and operating practices must continuously improve to meet the demands of a globally competitive, faster-paced, and technology-enabled world with increasing security and other operational risks.
Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies. For those in business, it's a parable that rings true today.
In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitiveintelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
When your win/loss data is disconnected from your competitiveintelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
INE Security stood out among a competitive field of entries, demonstrating its innovation in addressing the evolving cybersecurity landscape. About CyberRisk Alliance CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitiveintelligence at Egencia, an American Express Global Business Travel company.
For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitiveintelligence at Stripe, Adobe, and New Relic.
And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”
In a world where software defines competitive advantage, traditional approaches to enterprise architecture focused on control, standards and governance are failing to deliver the speed and resilience businesses require. The modern enterprise architecture challenge Todays enterprises face a critical inflection point.
We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitiveintelligence leader — can do to help them win more often.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitiveintelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. User trust is often overlooked.
Generative artificial intelligence (AI) is hot property when it comes to investment, but there’s a pronounced hesitancy around adoption. AI faces a fundamental trust challenge due to uncertainty over safety, reliability, transparency, bias, and ethics.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
If you work in the competitiveintelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in CompetitiveIntelligence. Data plays a huge role in competitiveintelligence functions at insurance providers.
Business intelligence is becoming a central aspect of almost every major organization’s business model. Companies around the world are projected to spend $33 billion on business intelligence by 2025. Gamification is one trend that is transforming the arena of business intelligence. Thus, they continue using the product.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
There is nothing more fundamentally human than competition (except perhaps the desire to win ). Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island.
But in this time of artificial intelligence (AI), analytics, and cloud, we’re seeing more opportunities to think of how humans and machines can come together as a team, rather than acting against each other. That partnership is a win-win-win situation for the company, contact center agents, and the customer.
As a competitiveintelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The term neurodiversity covers a range of conditions, as well as the various spectrums within each.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Data is the foundation of innovation, agility and competitive advantage in todays digital economy. By focusing on these areas, organizations can cultivate a culture where data is integral to decision-making, driving innovation and competitive advantage. Build quick wins, then scale. Prioritize and sprint on high-impact issues.
The last time I made an appearance on this blog, I showed you how to optimize your competitiveintelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.
To predictably win in your industry, you need current, relevant competitiveintelligence. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. Regular, effective competitor analysis will help you achieve this success.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content