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Salesenablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a salesenablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of salesenablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Basic elements to include in your battlecards.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible salesenablement program.
We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitiveintelligence. This implies that competitiveintelligence (CI) need not be part of your pre-call planning routine—an implication we wholeheartedly disagree with.
In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your CompetitiveEnablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitiveintelligence programs, develop salesenablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Battlecards are one of the most popular salesenablement materials businesses create today, with two-thirds of competitiveintelligence teams saying that they regularly maintain competitive battlecards.
A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
The combination of the two companies’ data in a single platform could also bring enteprises benefits in precision workforce planning, continuous financial planning, and intelligentsalesenablement, said Akshara Naik Lopez, senior analyst at Forrester. “If
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Conor Bond , a content marketing and search engine optimization specialist at software-driven competitiveintelligence platform Crayon, has written a seven-step guide to developing an effective salesenablement strategy. He advises that only those who are essential should be part of the salesenablement strategy team.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and salesintelligence.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Salesenablement is another key area of responsibility for this position.
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Many companies lack easy access to valuable insights that inform sales conversations in real time. We’re solving that problem with our acquisition of Chorus.ai, an industry leader in conversation intelligence. Fast-Track SalesEnablement. Conversation Intelligence takes this enablement to a new level.
Contify has introduced a new competitiveintelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.
Earlier today, I had the pleasure of talking to Sam Niro , CompetitiveIntelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.
This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go awry. What is “Sales Experience”? At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period.
At Primary Intelligence, we have a better way. With these automated collection processes running in the background, you’re able to spend more time analyzing feedback to discover buyer trends, competitive insights, and opportunities for salesenablement. The Issues with Traditional Win Loss. Low Conversion Rates.
Win loss analysis insights should spill into salesintelligence and coaching, product roadmap and development, customer experience, effective marketing strategies, competitiveintelligence, and can even be used by c-level executives to make data-driven business decisions. Schedule a meeting.
Sales acceleration is a form of competitiveintelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?
Second, we’ve architected our company data to let you identify companies with a level of granularity that significantly eclipses the competition. Finally, in October of 2020, ZoomInfo acquired Clickagy, a leading provider of artificial intelligence-powered behavioral B2B intent data. Was this always intentional? Of course not.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
I’m happy to share why I think Owler is powerful salesenablement and content marketing tool! We’re SalesEnablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.
The key to sales success is to harness the right kind and amount of stress to motivate your employees rather than discourage them. When you set an ambitious goal, or organize competitions, you put on the pressure in a healthy way and bring out the competitive nature in people. So how do you do this correctly?
Creating SalesEnablement Assets. Your win loss analysis program with Primary Intelligence uncovers blind spots in your market positioning and sales process that only your buyers can see. Eliminate these blind spots through salesenablement. The possibilities are endless.
Many companies lack easy access to valuable insights that inform sales conversations in real-time. We’re solving that problem with our acquisition of Chorus.ai, an industry leader in conversation intelligence. Fast-Track SalesEnablementSales managers give feedback and share their expertise to onboard and coach their sales reps.
The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The manager’s responsibilities also include helping other in-house teams with salesenablement, strategy development and product launches.
The best CRMs enable personalized customer interactions at scale so teams can form more personalized, deeper relationships with prospects. With the volumes of data necessary for sales teams to operate competitively today, a CRM that can ensure compliance with data privacy requirements is non-negotiable.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and salesenablement tools.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks.
These are some of the industry’s more notable competitiveintelligence professionals who will be generating the insights to give their companies an edge. His duties included messaging, content generation, salesenablement, competitiveintelligence and analysis. In the face of increasing demand, U.S.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. ArchIntel™ -. Spending on AI in the U.S.
The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Salesenablement Includes playbooks, ROI tools, and battle cards 4.
Here’s how to make sales data work for you. What is Sales Data? Sales data is a broad category of business intelligence that encompasses everything about the sales process and gives individuals and leaders a way to view and optimize their performance. Is your demo intuitive and easy to use?
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
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