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More than two-thirds of competitiveintelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.
How does a business stand out in a competitive market with AI? This type of data mismanagement not only results in financial loss but can damage a brand’s reputation. With the rise of AI and data-driven decision-making, new regulations like the EU Artificial Intelligence Act and potential federal AI legislation in the U.S.
Technologies such as artificial intelligence (AI), generative AI (genAI) and blockchain are revolutionizing operations. Initiatives like the UN’s AI for Good , which leverages AI to tackle pressing global challenges such as climate change and biodiversity loss, further demonstrate AI’s potential to revolutionize environmental sustainability.
CompetitiveIntelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitiveintelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
When your win/loss data is disconnected from your competitiveintelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitiveintelligence at Egencia, an American Express Global Business Travel company.
Unmanaged, this asset information could be a serious liability, leading to extreme consequences even by the standards of todays hyper-competitive business landscape, including lost productivity, unsafe operations, and poor uptime performance. Managed, on the other hand, it can boost operations, efficiency, and resiliency.
He adds, I cultivate a culture of innovation and healthy competition, ensuring that both business and technology teams remain motivated to achieve shared goals. CIOs own the gold mine of data Leverage analytics to turn your insights into financial intelligence, thus making tech a profit enabler.
For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitiveintelligence at Stripe, Adobe, and New Relic.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitiveintelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.
Nvidia will face competition from Amazon in the cashierless store market, though, since while Amazon initially developed its Just Walk Out technology for use in its own Amazon Go and Amazon Fresh stores, it’s now offering it to third-party retailers, too. Artificial Intelligence, IT Strategy, Retail Industry.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
If you don’t tackle the challenges associated with cloud adoption today, you will be at a competitive disadvantage tomorrow. Competitive advantage. All of the above advantages can translate to a competitive advantage — as long as there aren’t any failures. Learn more here. Multi Cloud
As new AI use cases continue to emerge, it is likely that we will see enterprises adopt AI — not merely in leveraging generative AI chat tools, but as a core driver of business that can create competitive differentiation. Preventing data loss will be a key factor in embracing generative AI.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform. ArchIntel™ -. Another example is the groupings framework.
Intelligent assistants are already changing how we search, analyze information, and do everything from creating code to securing networks and writing articles. Training up to 10 billion —modern CPUs with built-in AI acceleration can handle training loads in this range at competitive price/performance points. Learn more. [1]
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Talk to our team.
Read the 2022 State of CompetitiveIntelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
On the other hand, they must look to the future state of the business with an eye toward innovation and investment in new technologies like artificial intelligence (AI). Timing is of paramount importance; successful organizations must act quickly to innovate around the edges and outpace the competition.
Critical IT skills, especially in cybersecurity, artificial intelligence, and machine learning, have long been in short supply, and the current labor shortage is intensifying the need for such professionals, Kirkwood notes. The negative financial and competitive consequences … will be difficult to escape,” he says.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitiveintelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
98% of the stakeholders we surveyed for the 2022 State of CompetitiveIntelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.
Business intelligence tools are means that help companies get insights from their data and get a better understanding of what directions and trends to follow. Regardless of the scale of your business, implementing the right business intelligence tool can help you get more use of your data than ever and drive more profit.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
Manage expectations Although AI adoption is rapidly rising, research shows that confidence in harnessing the power of intelligent technologies has gone down among executives, says Fawad Bajwa, global AI practice leader at Russell Reynolds Associates, a leadership advisory firm. This is a business redefining moment,” Bajwa says.
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Company Insularity Is Not a Competitive Advantage. Don’t assume you know what your customers want: ask them.
The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks. Non-IT leaders, however, were most concerned (40%) about loss of control over corporate data. Artificial Intelligence, Enterprise Applications, Generative AI, Innovation
My role encompasses all aspects of technology at Peavey, from our IT infrastructure and service desk to business intelligence, application development, and cybersecurity. Accurate cost data is crucial for setting competitive prices while maintaining profitability.
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. Here they are in order of popularity: 1.
Vendors continue to proliferate – for instance, venture capitalist Matt Turck of Firstmark Capital has been building an annual “landscape” of Machine Learning, Artificial Intelligence and Data (“MAD”) offerings since 2012 , and the number of vendors has increased from 139 in 2012 to 1,416 in 2023.
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
In this post—which expands on the material from our previous competitive pricing post—we’ll run through a conceptual overview of penetration pricing, take a quick detour through two of its cousins (loss leader and predatory pricing), and then take a deep dive into a real-world example of penetration pricing in action.
As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. The possibilities are endless as you use win loss analysis as part of your sales strategy.
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