CIO

NOVEMBER 14, 2024

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.

Retail 243

Retail Competitive Cyberspace IT 243

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

JANUARY 14, 2025

For CIOs leading enterprise transformations, portfolio health isnt just an operational indicator its a real-time pulse on time-to-market and resilience in a digital-first economy. Understanding and tracking the right software delivery metrics is essential to inform strategic decisions that drive continuous improvement.

Technology 448

Technology Technology Innovation Advantage 448

CIO

NOVEMBER 21, 2024

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458

Business IT Competitive Landscape Matrix 458

CIO

NOVEMBER 1, 2024

No matter what market you operate in, AI is critical to keeping your business competitive. And for additional information click here. Until recently, discussion of this technology was prospective; experts merely developed theories about what AI might be able to do in the future.

Intelligence 448

Intelligence Intelligence Entertainment Algorithm 448

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

DECEMBER 10, 2024

Raduta recommends several metrics to consider: Cost savings and production increases when gen AI targets efficiencies and automation; Faster, more accurate decision-making when gen AI is used to analyze large datasets; Time-to-market and revenue when gen AI drives product innovation by generating new ideas and prototypes.

Business 538

Business Airline Win Sales 538

CIO

JANUARY 9, 2025

Many retailers are looking to AI for that competitive advantage. At Akeneo, our vision is to empower retailers with a unified platform that transforms fragmented product information into a strategic asset, says Fouache. Perhaps most concerning is the increased compliance risk that stems from inconsistent product information.

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

APRIL 25, 2024

The FTC decision is expected to have significant ramifications for the IT talent market. Experts believe that removing restrictive clauses could lead to a more competitive job market, enabling tech professionals to negotiate better conditions and to access a wider pool of better jobs.

Intellectual Property 483

Intellectual Property Marketing Marketing IT 483

CIO

JANUARY 13, 2025

The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.

Innovation 526

Innovation Competitive Landscape Security Security 526

CIO

NOVEMBER 21, 2023

Following are seven steps to guide this transformation for competitive advantage. Iterate and communicate a generative AI strategy Shadow AI is the next front line where departments and their employees are already exploring generative AI tools and risk exposing proprietary and other confidential information.

Competitive 516

Competitive IT Capital Technology 516

CIO

JANUARY 15, 2025

Divestitures can also help companies zero in on their potential and market relevance, the blog authors note. Also in May, information management and cloud firm OpenText sold off its application modernization and connectivity business for $2.28

Capital 488

Capital Education Technology Technology 488

CIO

OCTOBER 29, 2024

When addressed properly , application and platform modernization drives immense value and positions organizations ahead of their competition, says Anindeep Kar, a consultant with technology research and advisory firm ISG. Make sure you’re thinking about where modernization can make a competitive difference and start there.”

IT 524

IT Human Resources Advantage Advantage 524

CIO

MARCH 5, 2025

These new entrants are no longer on the fringes of the industry but have seized market share and mindshare in what was previously a safe sector for incumbents. Digital-first startups have changed expectations fuelling demand for faster transactions and innovative services.

Competitive 195

Competitive Banking Competitive Landscape Startups 195

CIO

JANUARY 30, 2025

Data masking involves replacing sensitive data with obfuscated or pseudonymized values, ensuring that unauthorized access does not compromise critical information. Embracing these advancements allows organizations to adapt rapidly to market changes and unlock new possibilities.

Security 424

Security Security Management Finance 424

CIO

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airline 510

Airline Travel Startups Pharmaceutical 510

CIO

DECEMBER 11, 2024

This organism is the cornerstone of a companys competitive advantage, necessitating careful and responsible nurturing and management. Poor-quality data is as detrimental as a pipeline outage, and perhaps more, as it can lead to bad decisions and provide harmful information to customers.

Management 417

Management Advantage Advantage Technology 417

CIO

JANUARY 14, 2025

Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams.

IT 467

IT Primary Research Knowledge Research 467

CIO

MARCH 20, 2025

At a press conference held in Seoul on March 20, SAP CEO Christian Klein personally introduced the Korean market to SAPs AI-specific services, describing how SAPs AI vision can help Korean companies realize theirs.

Finance 406

Finance Technology Technology Globalization 406

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). the world’s leading tech media, data, and marketing services company.

Security 370

Security Security Competitive Primary Research 370

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

Crayon

APRIL 6, 2022

Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitive intelligence professionals, we can learn a lot from history.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Crayon

FEBRUARY 28, 2022

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. In order to be considered, you need to stand out.

Analysis 661

Analysis Competitive Information Marketing 661

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 370

Marketing Marketing Profiling Technology 370

Smart Data Collective

APRIL 17, 2023

This has evened the playing field as smaller businesses now have a chance to understand their demographics just as much as their larger competition. Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function.

Marketing 361

Marketing Marketing Research Market Research 361

CIO

NOVEMBER 19, 2024

Collie believes it’s far more productive to ask business leaders about their own jobs, including their view of market trends and the key business challenges they’re facing. It delivers visibility to inform data-driven decisions to improve cost savings and risk management,” he notes. “It

Business 533

Business IT Innovation Technology 533

Crayon

JUNE 16, 2021

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

Competitive Landscape 582

Competitive Landscape Competitive Sales Learning 582

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

CIO

OCTOBER 28, 2024

In the first half of next year, they will also be able to ask Joule complex questions about their pay slips and receive contextually relevant information. Skills is an overall organizational strategic challenge to tackle to stay competitive. There are massive benefits to what SAP has essentially done.”

IT 417

IT Human Resources Intelligence Intelligence 417

CIO

MARCH 26, 2025

With emerging technologies like Gen-AI keeping organizations in a flurry of new implementations, a rapidly shifting CIO role, new innovations testing budgets and adaptability of organizations and increasing competition, a competent CIO is the ace that can change the game.

Predictive Analytics 248

Predictive Analytics Innovation Security Security 248

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

Marketing 346

Marketing Marketing Competitor Analysis Due Diligence 346

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ? Content marketing should be valuable.

Marketing 336

Marketing Marketing Sales Business 336

CIO

JANUARY 8, 2025

Apart from boosting engagement and motivation, this facilitates informed decision-making. Vendors in their rush to put it in the market might not have time to deal with all the technical issues. So it is prudent to wait until sufficient performance feedback is received from the market, before implementing them.

Innovation 418

Innovation Capital Benchmarking Technology 418

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Sales 214

Sales Research Competitive Marketing 214

CIO

SEPTEMBER 26, 2024

As businesses continue to explore the possibilities of GenAI, finding the right balance between building and buying solutions will be key to securing a competitive edge through better performance, higher quality, and enhanced customer loyalty,” said Todd Lohr, principal, U.S. As with most things, a happy medium is key. “As

Banking 528

Banking Capital Knowledge Competitive 528