This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.
Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient. And being late places your organization at a competitive disadvantage. the world’s leading tech media, data, and marketing services company. The metrics must reflect this necessity.
On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at marketintelligence. Marketintelligence encompasses any and all industry-related information.
Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams.
It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Learn more about IDC’s research for technology leaders.
These smaller providers contribute significantly to the diversity of online information. When they’re squeezed out by competition or forced to hide behind paywalls to sustain themselves, it reduces the variety of voices and viewpoints available on the web. the world’s leading tech media, data, and marketing services company.
Law firm BakerHostetler is looking to hire a full-time competitive and marketintelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained. ArchIntel™ -.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion by 2025.
A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. Focus on automation to enhance speed, quality, and real-time information. the world’s leading tech media, data, and marketing services company.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. sales, product development team, marketing team).
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
When a master data management solution utilizes machine-learning processes, it enhances business agility, making it possible for a business to gain a competitive edge in the marketplace. It identifies new customers and filters their requests for more information. A virtual chatbot converses with website visitors.
These can be competitive differentiators or create a competitive moat. Generative AI: Approaches for Competitive Advantage, IDC, October 2023 Conclusion Navigating the risks of GenAI requires a comprehensive understanding of an organization’s AI maturity, a balanced build-and-buy approach, and rigorous vendor evaluation.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.
The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the marketintelligence and consultancy firm GfK. Artificial Intelligence, Machine Learning This has become a particular difficulty in a crucial area of AI: decision support.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Powered by ASLLM, Smart Summaries delivers greater than 99.9%
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.
Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Were expanding the data universe to include things like web activity, job transitions, competitive shifts, and technographic changes.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Digital transformation became a key strategic initiative in the mid-2010s, as mobile communications, cloud, data analytics, and other advanced information technologies took off, enabling businesses and consumers to easily engage via digital channels. Other research confirms the imperatives for engaging in digital transformation.
CIOs and IT leaders are uniquely positioned to contribute based on their ability to extract vendor commitments, prioritize socially relevant improvements, and lead data strategy as it informs AI and automation investments. the world’s leading tech media, data, and marketing services company.
For instance, the increasing cost of capital has affected access to and use of money across all sectors; an increasing regulatory focus on competition and industry dynamics has driven increased scrutiny as a critical factor for uncertainty; geopolitical uncertainties, including unprecedented conflicts across many regions, have forced delays.
At the core of this powerful pull is a confusion between research projects and competitiveintelligence. Intelligence doesnt. Its based on talent and intuition (experience), and the right focus on strategic changes in an evolving market. All true , except, CI has nothing to do with speed or efficiency.
Consumer marketintelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. Why satisfaction is guaranteed when you’re armed with the right intelligence.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in. What is it exactly?
“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Market Expansion. Customer interviews are also beneficial.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. The outcomes of CI inform business decisions. The outcomes of CI inform business decisions. Collection – This involves gathering raw data to enable the intelligence process. He is a nerd.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Today we’re covering how sales teams can benefit from both sales and marketintelligence along the buyer’s journey. What is Sales Intelligence? What is MarketIntelligence?
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Ultimately, companies need a way to stay smarter, more agile, and continuously informed about their industries and the business world at large.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
In today’s rapidly evolving retail environment, staying competitive is more challenging than ever. With consumers constantly shifting preferences, price sensitivity on the rise, and online shopping growing stronger, retailers neeIn today’s competitive retail landscape, staying ahead requires more than intuition—it requires data.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. .” — BCC Research. According to an Aug. According to an Aug.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand. Probably not.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content