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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.

Marketing 264
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Competition in US Health Care Sector Seen to Rise Amid Pandemic

ArchIntel

health care sector is seen to experience an unprecedented level of competition. Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.

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Mobile Infra Company Mason Seeks Product Marketing Manager

ArchIntel

Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services. The job involves a broad understanding of the competitive landscape to put Mason into a competitive position.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Customer interviews are also beneficial.

Marketing 130
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Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Netbasequid

November job growth in the hospitality industry remained flat, down 3.4M It’s truly a testament to the effectiveness of using market intelligence powered by social media listening to stay ahead of emerging trends. and closed with a market cap of over $85B, making it the largest IPO this year. jobs from February.

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Top Ten Social Media Monitoring Tools

Netbasequid

Social media monitoring covers various use cases that ultimately help improve your brand health and competitiveness in the market. As such, this tool provides rich insights for sectors such as entertainment, renewable energy, mass media, manufacturing, hospitality, and food technology – just to name a few. Reputology.

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.