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To drive this collaboration, organizations must establish joint metrics that incentivize co-ownership of transformation efforts (mutual “skin in the game”). Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient.
Solid marketintelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, marketintelligence is one that you’ll want to keep updated and in good working order for precisely that reason!
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
In today’s crowded market, a business must have a thorough understanding of its industry, consumers, trends and a number of other competitive indicators. Here’s how we’re going to help you change that with our Business Intelligence (BI) Connector. The game has changed there as well. And assumptions are dangerous.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. That’s why you must equip yourself with the tools your competition is already wielding to stay ahead.
Competition in the industry has democratized access to the most sophisticated consumer electronics. However, the fierce competition that has made the latest gadgetry generally accessible at affordable prices has resulted in a decline in companies’ profitability. Dolly Goulart, Marketintelligence head, Qualcomm Technologies.
You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-marketintelligence directly to Salesforce.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-marketintelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop MarketIntelligence ? Gathering MarketIntelligence through Competitive Analysis.
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Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Anime gaming is huge, and participants are searching for experiences that transcend digital engagements. The list is long.
Marketintelligence statistics of interest here include: 60% of interactions with brands are online. The market value of board games for 2020 is 9.27 billion dollars was spent on gaming in the U.S. Let’s travel back in time to visualize the consumer intelligence shift. COVID Changed the Game.
The gaming industry is among the first to enjoy any new advances in VR, and it is also one of the greatest contributors to its advancement. And competition in this space is fierce. Here’s how to monitor and rank the competition! VR gaming companies must consider consumer needs as they develop next-generation systems.
Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs. As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses.
Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . So, how do you create a winning marketing strategy during this unprecedented time? It also features legendary skateboarder, Tony Hawk , as he represents the community in their first-ever games. .
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
SCIP Insights Integrating MarketIntelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.
Hyperscalers are driving much of the change, securing vast tracts of capacity and locking down future development in key markets. This is reshaping competition, pushing smaller operators toward specialized markets like compliance-heavy workloads, low-latency edge deployments, and regional colocation facilities.
. Consumers are dynamic, your consumer and marketintelligence should be as well! So, we are going to reveal how your brand can win its independence from the tedium and level up your understanding of consumers and your market this Fourth of July. So, let’s see some specific examples of consumer and marketintelligence at work.
Any enterprise faces its share of struggles these days, and marketintelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. And we see tech giants leading the charge with marketintelligence to help create options that can push that needle in the right direction.
The new normal requires new tools to navigate and gain a competitive advantage. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. And an equally top-of-mind priority has brands rethinking how to remain competitive and pivot quickly to adapt to these market changes and potential threats as they emerge.
Competitiveintelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? How do you find the right competitiveintelligence tools to help you beat your competitors? .
By Benjamin Gilad One cant do real competitiveintelligence without understanding at least the foundation of strategy. Because CompetitiveIntelligence means competitive insight, which means achieving some strategic distinction from competitors. I demonstarte this at SIR , and at the CompetitiveMarketing Summit.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. If your brand underestimates your competition or operates on faulty intel, then you’re not in a position to dominate.
This information powers a competitive edge by shaping product development, supporting campaign design, and ultimately meeting consumers’ needs. A growing commitment to sustainable gaming stands out and warrants further exploration for adjacent industries.
To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and marketintelligence. Market understanding helps you navigate the complexities of doing business by diving into consumer data, industry concerns, global narratives, and your competition.
Savvy brands follow the trend through consumer and marketintelligence to make changes and stay ahead of the curve. Consumer and marketintelligence tells the story. Consumer and marketintelligence reveals that many remote workers wish to continue doing so this far into the pandemic.
This research often includes assessing the financial performance, market potential, competitive landscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business.
That being the case, we’ll explore the importance of data visualization in your consumer and marketintelligence, with a focus on: What is data visualization? For example, visualizing our data intelligence conversations in a timeline view shows the fluctuations in volume and gives depth to our understanding.
Consumer and marketintelligence is a life saver for businesses of all sizes. But with so many different data sources available within different departments of a company, that it can feel like a game of telephone where you cross your fingers and hope that the intel is being relayed correctly. Analytical.
Social media monitoring covers various use cases that ultimately help improve your brand health and competitiveness in the market. Awario is great for any consumer-facing institution, from game manufacturers to pharmaceuticals. Reach out for a demo, and we’ll get you on the road to impactful marketintelligence!
From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually.
Meanwhile, in the SaaS industry, the competition among software vendors is so intense that they’ll aim to provide the most appealing deal to get you (the affiliate) to promote their tool over others – because it’s worth it. That’s the super competitive “ blogging tools.”. Somebody’s already way ahead of this game.
You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-marketintelligence directly to Salesforce.
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