Remove Competitive Remove Copywrite Remove Sports
article thumbnail

10 Inspiring Public Relations Examples from Top Brands

mention

IBM’s Every Second Counts PR campaign IBM operates in a dynamic business environment with stiff competition. To manage this, IBM launched an Every Second Counts campaign to stay ahead of the competition. They then encouraged people to try “do-it-yourself” (DIY) projects using IKEA’s adaptable and affordable products.

Copywrite 162
article thumbnail

Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

Loss 130
article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Major attractions (museums, amusements, cultural centers, sports centers, etc.) The amount of work you need to do depends largely on the level of your local competition. A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice.