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The EU AI Act is here. Are you prepared for it?

CIO

The following questions are of central importance: Which features are on the market or in development and should inspire customers in the future? How should these be marketed? Catrin Schreiner is a copywriter and the owner of the content agency Sprachwuerdig.

Copywrite 357
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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 351
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 363
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Conversion Psychology: What Is It and How to Use It

mention

Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads. Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? So here it is.

Copywrite 290
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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion.

Marketing 331
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. Ivell adds that generative AI could create unwelcome competitive dynamics. “As We’re testing ChatGPT at an individual level,” he says. A Trojan horse?

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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself.