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So, jotting down one-line goals will not cut it in such a competitivemarketing landscape. Once you’ve done all the legwork to chalk out your marketing plans , creating marketsegments is the best way to make an actionable roadmap and meet your short-term goals and long-term goals.
Your marketing goal in the introduction stage is to get out of the introduction stage. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. The role of marketing in the growth stage.
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