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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I Ivell adds that generative AI could create unwelcome competitive dynamics. “As Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” A Trojan horse?

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A Roadmap to Set SMART Digital Marketing Goals

mention

So, jotting down one-line goals will not cut it in such a competitive marketing landscape. This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. 8 SMART goals for digital marketing Conclusion.

Marketing 331
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10 Inspiring Public Relations Examples from Top Brands

mention

An effective public relations strategy can be a game changer, as 71% of consumers buy from a reputable brand they can trust. IBM’s Every Second Counts PR campaign IBM operates in a dynamic business environment with stiff competition. To manage this, IBM launched an Every Second Counts campaign to stay ahead of the competition.

Copywrite 162
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

The following video covers eight game changing social media engagement hacks that will help you grow your brand. Try to write intriguing descriptions; you may want to consider taking a writing class or searching copywriting tips online. Influencers are asking for more creative control; 83% regard it as their first priority.

Marketing 214
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. There is a limit to how much ad copy a copywriter can include depending on the platform. See how you stack up to the competition. Seeing data on your competition, take this to the next level. Keyword research.

Copywrite 111
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Use keyword research tools to find the terms with the highest search volume, competition, and what content ranks best. Copycats never win the long game. . Copywriting teasers and social media posts using the relevant keywords. Only after time and analysis can you discover what works and what doesn’t, this is the long-game.

Briefing 114
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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

vMVPDs are putting effort into maintaining and accelerating that growth: YouTube is prioritizing a more interactive viewer experience for its TV app, including for YouTube TV, where it will be unveiling views that help subscribers stay abreast of other games’ scores while watching live sports.

Loss 130