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The EU AI Act is here. Are you prepared for it?

CIO

Corporate digital responsibility as a seal of quality Compliance can be a decisive competitive advantage in all industries today and a prerequisite for market participation tomorrow. Catrin Schreiner is a copywriter and the owner of the content agency Sprachwuerdig.

Copywrite 359
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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 290
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8 Irresistible Call to Action Examples for Digital Marketers

mention

And how can you make sure that your CTA stands out from the competition? Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. It’s still worth taking notes, as some of the best copywriters work for them.

Copywrite 363
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko.

Marketing 351
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Ivell adds that generative AI could create unwelcome competitive dynamics. “As Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” Moving from PoCs to mainstream implementation will need to be carefully controlled.” A Trojan horse?

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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. He highlighted difficulties in completing an apples-to-apples comparison and measuring pricing competitiveness.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area. Getting this right can make all the difference in terms of success—especially considering how competitive the financial services industry is these days. Availability.

Marketing 363