Cipher

SEPTEMBER 25, 2020

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Octopus

JANUARY 5, 2021

How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. Most of us work within competitive markets. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence. So, keeping an eye.

Competitor Analysis 189

Competitor Analysis Analysis Competitive Intelligence Competitive 189

Aqute Intelligence

JUNE 25, 2024

This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? Let’s get started.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

ArchIntel

MARCH 16, 2021

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.

Competitor Analysis 173

Competitor Analysis Analysis SWOT Marketing 173

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Marketing 362

Marketing Marketing Competitor Analysis Data Mining 362

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

Aqute Intelligence

JUNE 23, 2023

Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitive intelligence team in the technology industry should ignore patent searches.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Engage3

NOVEMBER 27, 2024

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. By analyzing competitors, pricing trends, and customer behaviors, retailers can develop strategies that enhance customer loyalty and drive profitability. Strengthening brand image and market positioning.

Competitor Analysis 52

Competitor Analysis Retail Analysis Competitive Landscape 52

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors.

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130

SpyFu

APRIL 1, 2021

Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Browse their top Keyword Groups.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

Cipher

NOVEMBER 16, 2020

The perfect scenario for any business is to have a growing market share within an expanding market. This is a guest blog from Natalya Zhukova at SEMRush. Yet in the real world, that’s rarely the case.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Netbasequid

FEBRUARY 3, 2022

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis?

Competitor Analysis 105

Competitor Analysis Analysis Competitive Intelligence Market Research 105

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing. ArchIntel™ -.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JANUARY 20, 2021

Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitor analysis in 2021. Competitor analysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market.

Competitor Analysis 104

Competitor Analysis Analysis Competitive Intelligence Competitive 104

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Netbasequid

AUGUST 30, 2021

Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.

Competitor Analysis 98

Competitor Analysis Analysis Competitive Intelligence Gaming 98

Aqute Intelligence

APRIL 6, 2023

Competitive intelligence has become a standard part of the B2B sales process, with a growing number of competitive intelligence tools providing a lot of information at no, or little, cost. Competitive intelligence for sales aims to empower sales teams with competitor insights that let salespeople lead more informed conversations.

Competitor Analysis 130

Competitor Analysis Sales Analysis Competitive Intelligence 130

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. If your brand underestimates your competition or operates on faulty intel, then you’re not in a position to dominate.

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

FEBRUARY 23, 2023

In the digital age, online brands constantly look for ways to improve their branding and stay ahead of the competition. For example, a brand may use data mining to determine which products are most popular among certain demographic groups or which marketing campaigns are most effective at driving sales.

Data Mining 362

Data Mining Technology Technology Profiling 362

Netbasequid

MAY 24, 2022

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis .

Competitor Analysis 98

Competitor Analysis Analysis SWOT Data Mining 98

Aqute Intelligence

JUNE 27, 2023

Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitive intelligence. Visualping offers five free website checks daily.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages.

Algorithm 349

Algorithm Data Mining Competitor Analysis Analysis 349

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. That means going beyond monitoring their social media pages.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

APRIL 18, 2023

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitor analysis helps companies make better strategic decisions and rise to the top.

Competitive Intelligence 130

Competitive Intelligence Competitive Annotation Intelligence 130

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Smart Data Collective

OCTOBER 13, 2021

Data is important in all aspects of online marketing and advertising, helping businesses find new potential customers, improve conversions and ensure loyal customers are being nurtured. Understanding competitors. Competitor analysis is crucial to understanding your market share position.

Business 334

Business Competitor Analysis Human Resources Advantage 334