Competitive Positioning: Definition, Importance, and How to Develop It
Contify
OCTOBER 3, 2024
Discover competitive positioning, its importance, and learn how to develop effective strategies to differentiate your business and achieve market success.
Six steps to creating a successful IT strategy: A guide for CIOs
CIO
OCTOBER 15, 2024
Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitive landscape to position their organization for success. Understanding the company’s competitive position allows IT leaders to mindfully act to implement technology for competitive advantage.
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Amazon downsizes AWS in a fresh cost-cutting round
CIO
APRIL 4, 2024
However, the company faces intense competition in the cloud computing market, particularly from Microsoft, which has emerged as a formidable rival. These numbers underscore the intensifying competition in the cloud computing sector and hint at Amazon’s drastic decision to reduce its workforce to maintain profitability.
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Cloud analytics migration: how to exceed expectations
CIO
NOVEMBER 19, 2024
Together, they help organizations meet data security and infrastructure scalability challenges, ensure compliance, maintain agility, innovate faster, and maintain a strong competitive position in a rapidly evolving market. Check out this webinar to get the most from your cloud analytics migration.
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Gain a Competitive Edge With This Scenario Planning Toolkit
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Competitive Analysis Report: What Is It & How to Create One (+ Examples)
mention
MARCH 25, 2024
With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?
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Competitive Strategy Consulting
Fuld
NOVEMBER 1, 2024
Empowering you with competitive intelligence and strategic foresight. Our Competitive Strategy Consulting services combine cutting-edge Competitive Intelligence with advanced Strategic Planning tools to help businesses anticipate challenges, outmaneuver competitors, and make smarter, data-driven decisions.
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5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Can I Improve My Shopify Store Competitive Position?
Elegant BI
JULY 7, 2021
In today’s competitive online shopping environment, these features, combined with the ability to easily analyze the data within the Shopify application and use that analysis to make business decisions can mean the difference between business success and failure. Shopify has many features that appeal to eCommerce and online business owners.
Using buyer feedback in competitive analysis
Primary Intelligence
JULY 7, 2021
Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data. Talk to our team.
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The fast track to intelligent retail modernization with TCS and Microsoft Cloud
CIO
APRIL 20, 2023
Consumer product goods manufacturers (CPGs) and physical and online retail stores need to increase investments in strategic real-time pricing, supply chain resiliency, and customer experience management to keep pace with the competition. As retailers transform, privacy and security of consumer data must remain the top priority.
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Allstate Seeking Competitive Intelligence Associate Manager
ArchIntel
MAY 11, 2021
Insurance firm Allstate is looking for a competitive intelligence associate manager who will support senior leaders and the product management team by providing actionable insights. The post Allstate Seeking Competitive Intelligence Associate Manager appeared first on ArchIntel™. ArchIntel™ -.
Zscaler in Search of Senior Competitive Intelligence Manager
ArchIntel
JANUARY 26, 2021
Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.
Homesite Insurance Seeks Competitive Intelligence Associate
ArchIntel
JUNE 1, 2021
Homesite Insurance is recruiting a competitive intelligence associate who will work remotely. On top of this, the associate will be relied upon to make recommendations to improve competitive positioning in the market. The post Homesite Insurance Seeks Competitive Intelligence Associate appeared first on ArchIntel™.
Accenture Federal Services Hiring Senior Competitive Intelligence Analyst
ArchIntel
JUNE 15, 2021
Accenture Federal Services is searching for a senior competitive intelligence analyst who will help the company improve its competitive positioning. The role also requires having a working knowledge of industry competitive intelligence tools, including Bloomberg.gov, USA Spending.gov, Gartner, IDC and Deltek GovWin.
Exabeam Looking for Competitive Intelligence Analyst
ArchIntel
FEBRUARY 16, 2021
Exabeam, a big data security analytics company based in Foster City, California, has posted a job opening on LinkedIn for a full-time competitive intelligence analyst position. The post Exabeam Looking for Competitive Intelligence Analyst appeared first on ArchIntel™.
The top 10 IT outsourcing service providers
CIO
APRIL 12, 2022
Cognizant was also the only leading provider without a top-five showing in any of the star performer categories — an indication that the company “needs to improve competitive momentum,” according to Singh. Top 10 IT service providers of the year.
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KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence
ArchIntel
APRIL 13, 2021
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.
Harnham Seeks Senior Competitive Intelligence Manager for Biotech Company
ArchIntel
JANUARY 26, 2021
Recruitment company Harnham has posted a job advertisement for a senior manager of competitive intelligence who will be based in Boston, Massachusetts. The role will provide competitive intelligence and strategic insights across organizations within a company that focuses on biotechnology. ArchIntel™ -.
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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI
Alpha Sense BI
APRIL 16, 2024
As resourcing and budgeting considerations remain top of mind for firms, it is also more important than ever to accelerate and centralize research findings and prevent the duplicity of work in order to remain competitive and ahead of the curve.
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Rajeev Ronanki on making the leap to CEO
CIO
NOVEMBER 2, 2023
CEOs increasingly depend on technology as a central means of staking competitive positions, and that shift has made CIOs increasingly well-suited for the job. To be sure, a small but growing group of CIOs have already made this jump. Consider Tim Buckley, at Vanguard; Tim Spence, at Fifth Third Bank; or Jason Buechel, at WholeFoods.
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How to Create a Competitive Analysis Template in 2023
Netbasequid
APRIL 12, 2023
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
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What is a Competitive Analysis? 2023 Guide
Netbasequid
MARCH 8, 2023
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.
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How Product Preferences are Revealed Using Competitive Intelligence
Netbasequid
JUNE 8, 2021
Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. Here, we’ll examine how product preferences are revealed using competitive intelligence. Your product’s competitive positioning. Consumer targeting. Colored by sentiment.
The new value calculator: Levers for business optimization
CIO
JUNE 6, 2023
However, given the competition for capital or budget, this must also be applied to data and analytics spend. We at Cloudera know that our solutions enable our clients to generate significant value, transform their competitive position, etc.
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Opportunities Await Aerospace and Defense Industry Amid Highly Competitive Market
ArchIntel
MARCH 31, 2021
With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitive intelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.
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How To Measure Your Social Listening ROI: The Guide
mention
AUGUST 5, 2024
As you get closer to your demographic by monitoring your brand sentiment and mentions across social media, you increase your chances of generating leads from your social strategy and gaining a competitive position in the market as you adjust your social strategy accordingly.
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Augmented Analytics Makes Competition Easy!
Elegant BI
OCTOBER 27, 2020
Augmented Analytics is the Secret Weapon for Competitive Advantage ! Competitive positioning is crucial to every business. Original Post: Improve Competitive Positioning with Advanced Analytics! How do you compete? Advanced Analytics is the answer! You can’t afford to waste time trying things out in the market.
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Patent search tools for competitor analysis
Aqute Intelligence
JUNE 23, 2023
No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. By using this tool, companies can comprehensively understand the competitive landscape by exploring patents filed across multiple jurisdictions.
How To Do Competitor Analysis
Aqute Intelligence
JUNE 25, 2024
For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. By understanding your rivals' strengths and weaknesses, you can identify opportunities for innovation, defend your market position, and strategically plan your next move. How do you respond? Here are the key elements to include: 1.
Top automation pitfalls and how to avoid them
CIO
JANUARY 12, 2023
If you improve the stickiness, you improve the durable advantage and your competitive position,” says Srivastava. But there’s unlimited growth potential in finding new business opportunities made possible through automation. For example, companies can use automation to improve existing service offerings. “If
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Why Companies Need Competitive Intelligence Software and How to Choose the Right One
Netbasequid
JUNE 23, 2023
Competitive intelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
Data-Driven Dining Trends 2025: Key Insights for Retailers and Restaurants
Engage3
NOVEMBER 5, 2024
Here’s a breakdown of the main trends discussed and how Engage3 is helping clients stay competitive through Price Image optimization and data insights. With Engage3’s Price Image Management solutions, we help retailers capture this demand by providing localized, competitive insights.
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Newsletter – September 2024
Fuld
SEPTEMBER 23, 2024
This month, we examine the cutting-edge research strategies and tools that give businesses a competitive edge and enhance decision-making. Early Warning & Scenario Planning Toolkit In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive.
Conducting Healthcare Investment Research with Expert Insights
Alpha Sense BI
FEBRUARY 6, 2024
This research often includes assessing the financial performance, market potential, competitive landscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.
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5 Ways GenAI is Optimizing Analyst Productivity
Alpha Sense BI
FEBRUARY 29, 2024
As a result, firms lose the ability to swiftly pivot in response to market conditions and struggle to maintain a competitive edge. Harness the power of genAI and competitively position your team— start your free trial of AlphaSense today.
Mobile Infra Company Mason Seeks Product Marketing Manager
ArchIntel
MARCH 16, 2021
The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The selected applicant is also tasked with ensuring that Mason’s message will resonate with its personas and validate its positioning, according to a job announcement posted on LinkedIn.
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Unisys Hiring Senior Solution Marketing and Communications Manager
ArchIntel
APRIL 20, 2021
In collaboration with analysts, the senior solution marketing and communications manager will work to understand market trends , the needs of clients and the company’s competitive positioning to inform decisions made by management. The role also requires partnership with Unisys’ solution management, regional marketing and sales teams.
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Newsletter – November 2023
Fuld
NOVEMBER 13, 2023
This month, we’ve included a selection of strategic insights crucial for navigating today’s competitive market environment. Finally, we share a case where advanced social media analytics enhanced competitive positioning for a leading corporation.
Using Win Loss Analysis: Sales
Primary Intelligence
NOVEMBER 10, 2021
By understanding your buyer’s true perception of your solution, you can also improve areas of pitch, sales process, and competitive positioning to create the best sales experience possible. Identify your strengths and weaknesses when it comes to competitive deals and train your reps accordingly. Sales Coaching.
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How to Evaluate Fund Performance in Shifting Markets
Alpha Sense BI
SEPTEMBER 6, 2024
Their first-hand insights are unparalleled as they relate to competitive positioning, leadership styles, internal motivations and challenges, and other intangible factors that can potentially impact fund performance.
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How Enterprise Intelligence Reduces Analyst Turnover
Alpha Sense BI
MARCH 28, 2024
As a result, firms lose the ability to swiftly pivot in response to market conditions and struggle to maintain a competitive edge. Checklist : 4 Best Practices to Unlock Value from your Firm’s Internal Knowledge Harness the power of genAI and competitively position your team— start your free trial of AlphaSense today.
Internal Wholesaler – Annuity Sales: Remote
Wink Intel
FEBRUARY 5, 2024
The Internal Wholesaler, Annuity Distribution, is responsible for providing best-in-class phone and web-based support for agents and IMO marketers related to case design, product questions, competitive positioning, illustration software training and more.
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Hybrid, Proximity and Ecosystems Are Elevating the Importance of Colocation
TBR
JULY 26, 2024
Most recently, the onset of generative AI (GenAI) convinced organizations that IT could be a competitive advantage as well, prompting investment in new solutions and technologies to keep pace with the market and key competitors.
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