Remove Competitive Remove Competitive Landscape Remove Marketing
article thumbnail

How to Get Started with Competitive Landscape Analysis

Crayon

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

article thumbnail

A blueprint for successfully executing business-aligned IT strategies

CIO

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

article thumbnail

10 top priorities for CIOs in 2025

CIO

The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.

article thumbnail

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.

SWOT 725
article thumbnail

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?

Loss 617
article thumbnail

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.