Crayon

JUNE 16, 2021

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

Competitive Landscape 582

Competitive Landscape Competitive Sales Learning 582

CIO

SEPTEMBER 26, 2024

In today’s competitive landscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. Strong CX initiatives can drive customer loyalty, repeat purchases, and word-of-mouth marketing, while excellent EX ensures that employees are invested in delivering those experiences.

Business 467

Business Competitive Landscape Airline Entertainment 467

CIO

MAY 27, 2024

For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.

Advantage 397

Advantage Advantage Competitive Landscape IT 397

Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Typically, the return on emails is $42 for each dollar spent.

Marketing 331

Marketing Marketing Competitive Landscape Market Segmentation 331

CIO

OCTOBER 9, 2024

In a Wednesday posting on the BMC web site, company CEO and president Ayman Sayed said the decision to split was made because “it was determined the two companies will better serve their markets individually. Under the new arrangement, he said, BMC, which is owned by private equity (PE) firm KKR & Co.,

Competitive Landscape 468

Competitive Landscape Profiling Knowledge Competitive 468

CIO

JUNE 13, 2024

Regulatory complexities and infrastructure gaps pose challenges to IT spending, hindering innovation and market entry. Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.

Competitive Landscape 397

Competitive Landscape IT Commerce Gaming 397

CIO

APRIL 25, 2024

In a move that significantly bolsters its position in the cloud services market, IBM has announced it is acquiring HashiCorp , a multicloud infrastructure automation company, for $6.4 What IBM gains from HashiCorp acquisition IBM’s acquisition of HashiCorp strengthens the company’s play in the hybrid cloud and DevOps market.

Competitive Landscape 493

Competitive Landscape Gaming Security Security 493

Crayon

APRIL 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

TBR

SEPTEMBER 16, 2024

What is the Current State of the Market for Leading U.S. telecom B2B market from a revenue perspective, largely due to the companies’ established footing in the B2B market among businesses of all sizes. telecom B2B market. B2B market. Telecom B2B Market You’ll Learn: B2B revenue comparison of leading U.S.

Competitive Landscape 100

Competitive Landscape Competitive Marketing Marketing 100

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Cipher

AUGUST 6, 2020

Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis? No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

mention

AUGUST 2, 2024

Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.

Analysis 147

Analysis Competitive Marketing Marketing 147

ArchIntel

JUNE 2, 2021

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

GrowbyData

FEBRUARY 19, 2024

This development is particularly notable in specific categories: TEMU is rapidly gaining market share, trailing closely behind SHEIN in Apparel & Accessories (3.61% vs. 4.45% SOV). These insights reveal TEMU as a significant player, especially in markets beyond Apparel & Accessories. and 9.27%, respectively.

Competitive Landscape 105

Competitive Landscape Competitive Commerce Analysis 105

CIO

MARCH 11, 2024

Going forward, the landscape will be more challenging and competitive than ever. Solutions that not only span functions, but also have industry-specific features and benefits that provide more value by supporting and enabling users to be productive and more competitive in specific industries.

Competitive Landscape 397

Competitive Landscape Finance Competitive Education 397

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

CIO

APRIL 11, 2023

This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications. Another strength is the Microsoft Cloud’s ability to enable “appification” and real-time integrations, which are key to achieving growth in today’s markets.

Innovation 510

Innovation Banking Competitive Landscape Retail 510

Smart Data Collective

JUNE 21, 2023

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. This shift drives change in SEO.

Briefing 362

Briefing Competitive Landscape Research Algorithm 362

ArchIntel

JANUARY 20, 2021

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

Benchmarking 145

Benchmarking Analysis Competitive Competitive Landscape 145

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

Competitive Intelligence 189

Competitive Intelligence Competitive Win Intelligence 189

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report?

Analysis 162

Analysis Competitive SWOT IT 162

CIO

AUGUST 2, 2023

Around 60% of them reported that composability enables faster responses to market changes, enhances customer experiences, and accelerates the development and implementation of new functionalities. To thrive in this competitive landscape, companies must prioritize implementing innovative composable systems.

Innovation 370

Innovation Alliance Competitive Landscape Commerce 370

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Marketing departments create brand language that resonates with buyer personas.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

CIO

JUNE 25, 2024

‘Processes such as Purchase-to-pay should be consumed out of the (cloud) box’ ‘If you differentiate yourself in a particular market segment, all other parts (your non-differentiating capabilities) should be consumed as standard as possible from the cloud SaaS providers. This means you consume the majority of the market standards.

Value Chain 286

Value Chain Competitive Landscape Market Segmentation Innovation 286

ArchIntel

OCTOBER 5, 2021

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

CIO

OCTOBER 13, 2022

We also deployed CRM software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, provide marketing and customer support, and manage employee, vendor and partner relationships.

Business 362

Business Competitive Landscape Security Security 362

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

ArchIntel

APRIL 13, 2021

. “The Global Logistics Services Software Market is expected to grow by $ 2.92 KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. ” — ReportLinker.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Smart Data Collective

MAY 11, 2023

Therefore, it should be no surprise that the market for data analytics is growing at a rate of nearly 23% a year after being worth $744 billion in 2020. Enhancing customer service within the banking industry is essential to staying competitive and remaining profitable. Big data can help companies in the financial sector in many ways.

Data Mining 290

Data Mining Banking Competitive Landscape Predictive Analytics 290

ArchIntel

APRIL 13, 2021

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Competitive Intelligence 104

Competitive Intelligence Competitive Technology Technology 104

Aqute Intelligence

NOVEMBER 27, 2019

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The world of competitive intelligence is nothing at all like espionage. Discretion.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

FEBRUARY 23, 2021

Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.

Competitive Intelligence 129

Competitive Intelligence Competitive Intelligence Intelligence 129

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Smart Data Collective

MAY 11, 2023

AI can be especially important for e-commerce companies trying to create apps to help them compete in an increasingly saturated market. In February, a study found that the market size for AI in the retail sector is going to be worth over $25 billion by 2028. Keep reading to learn more.

Commerce 290

Commerce Competitive Landscape Gaming Algorithm 290

Alexa

NOVEMBER 5, 2020

To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. What Is Multi-Channel Marketing? The Benefits of Multi-Channel Marketing.

Marketing 189

Marketing Marketing Matrix Competitive Landscape 189