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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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Top automotive market research companies in 2024: An industry expert’s guide

ATTEST

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.

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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO.

Briefing 362
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Competitive Pricing Analysis: Maximizing Your Market Strategy

mention

Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.

Analysis 147
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Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. Within one year, the individual to be hired will be expected to have developed and maintained the competitive intelligence framework for current and developing product applications.

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Banks Merge Data Mining and CRM Tools to Boost Profitability

Smart Data Collective

Enhancing customer service within the banking industry is essential to staying competitive and remaining profitable. Why CRM Matters for Banks In today’s competitive landscape, customer relationship management (CRM) has become a critical tool for banks. This includes using big data to help customer relationship management.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.