This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketingresearch alone last year, but they are likely to spend as much on AI-driven SEO.
Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
Delfi Diagnostics is recruiting a competitive intelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. Within one year, the individual to be hired will be expected to have developed and maintained the competitive intelligence framework for current and developing product applications.
Enhancing customer service within the banking industry is essential to staying competitive and remaining profitable. Why CRM Matters for Banks In today’s competitivelandscape, customer relationship management (CRM) has become a critical tool for banks. This includes using big data to help customer relationship management.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report?
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. By understanding your rivals' strengths and weaknesses, you can identify opportunities for innovation, defend your market position, and strategically plan your next move. How do you respond?
A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitivelandscaping, trend analysis, customer insights, or anything in between.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Staying ahead in a competitivemarket requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. The ability to act swiftly and make confident decisions is critical for maintaining a competitive edge and delivering on performance. What is Asset Management MarketResearch?
Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.
On the shelves, you see a row of possible choices, but divert your eyes to the price tags, and that’s where the influence of competitive based pricing begins. Every brand needs some sort of competitive pricing strategy. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase.
Our services include: Go-to-market strategy Market size Growth potential and opportunities Key trends and drivers CompetitivelandscapesMarket share analysis M&A and iactivity Competitive intelligence The post Strategic MarketResearch appeared first on Fuld & Co.
By harnessing these insights, marketers can tailor their strategies to resonate with their target audience, create personalized campaigns, and ultimately drive business success in an increasingly competitivemarket. Utilizing Sentiment Analysis It can be applied in various facets of modern marketing.
A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
Our latest extension of Smart Summaries gives you an overview of an entire company, its performance, outlook, strengths and weaknesses, competitivelandscape, and much more—in a bite-sized summary. Accessing Company Smart Summaries allows users to get up-to-speed on competition quickly and identify any areas requiring further insights.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. However, competitive analysis about your competitors can be a complex and time-consuming process.
The MI manager will lead a team of researchers tasked with monitoring the competitivelandscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights. According to a job posting on LinkedIn, the opening is for a mid-senior level position.
In the realm of investment research, staying ahead of the curve requires access to reliable and comprehensive private marketresearch. Below, we explore how AlphaSense’s expert calls can provide a competitive advantage in the investment landscape of private equity.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
In business, it helps with marketresearch, product development, and customer service. Examples include: New market trends Changing regulations Emerging competitors Economic shifts SWOT helps identify areas for improvement and growth, contributing to a competitive advantage. Contextual analysis can be used in many ways.
The marketresearchlandscape is being shaped by rapid technological advancements, shifting consumer expectations, and the growing demand for actionable insights. You’ll gain insights into how these trends can support your strategic initiatives, sharpen your competitive edge, and drive meaningful consumer connections.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitivelandscape.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. How can I increase my share of this market?
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where marketresearch tools come in. What types of content are available through the platform?
With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where marketresearch tools come in. What types of content are available through the platform?
These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content