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Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitivelandscape is also essential. In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success.
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitivelandscape. Today, we’re going to walk through 10 such examples.
As 2025 dawns, CIOs face an IT landscape that differs significantly from just a year ago. The economic and competitivelandscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says.
For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.
Enabling a competitive but compliant financial organization In a competitivelandscape where technology agility is essential to thrive, BFSI organizations have little choice but to design innovative, technology-driven services. As a result, many ordinary financial transactions now rely on multiple types and ages of technology.
Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. and reading online reviews.
Digital transformation initiatives spearheaded by governments are reshaping the IT landscape, fostering investments in cloud computing, cybersecurity, and emerging technologies such as AI and IoT. According to Gartner, IT spending in the Middle East and North Africa (MENA) region is forecast to total 193.7
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitivelandscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. It would be impossible without strong examples.
These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves. Afterwards, Shield spent some more time talking about some of the attributes of great leaders and how to build a world-class IT team. What follows is that Q&A, edited for length and clarity.
In today’s competitivelandscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. Yet, excelling in CX requires more than just meeting customer needs—it involves aligning every aspect of your business, starting with your employees. Breaking down the formula 1.
Each of these businesses has its own profile and characteristics in growth opportunities, margins and profitability, and competitivelandscape.” Siegfried was responding to an announcement from the company that it will become two, with BMC remaining the name of one operating unit, while BMC Helix will be the other.
e& enterprise has expanded its portfolio in the highly competitive digital transformation space and is currently playing a major role in accelerating the region’s digital journey and facilitating the shift toward AI. It’s an honor to contribute to discussions that will define the technological landscape of tomorrow.”
The combined entity positions IBM as a more comprehensive player in a fiercely competitivelandscape, addressing the needs of both traditional infrastructure and emerging AI-driven workloads.” He said with the onset of GenAI integrations, it would become even more complex and would need greater automation and policy management.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.
In today's competitivelandscape, doing more with less is no longer a luxury, it's a necessity. And for compete leaders, that means it is more vital than ever to prove the impact of your work.
Particularly now, with customers and investors placing greater emphasis on innovative enterprise solutions that can sustain innovation and growth through FinOps, this provides a benchmark for improved technological and financial performance – positioning AI-based enterprises for long-term success in an increasingly competitivelandscape.
Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis? No you would not.
With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?
There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.
Despite the challenges CTOs face in proving the value of innovation, aligning these initiatives with tangible business outcomes is essential for driving success and sustainability in today’s competitivelandscape,’’ McIntosh says. “By Anurag Dhingra is no stranger to the challenges CTOs face today.
Telecom Enterprise Operator Benchmark Macroeconomic and telecom industry trends that are impacting B2B customer segments, including SMBs, large enterprises and the public sector The impact of recent and upcoming partnerships and mergers & acquisitions on the competitivelandscape of the U.S. telecom B2B market How U.S.
Key Takeaways: Apparel remains a battleground: TEMU trails closely behind SHEIN in Apparel & Accessories (3.66% vs. 4.45%), suggesting intense competition in this core market. The post CompetitiveLandscape Shifts: How TEMU is Challenging SHEIN’s Dominance appeared first on GrowByData.
This competitivelandscape is increasingly driving banks to adopt a cloud-native approach to applications. This is the fundamental digital transformation problem that financial services organizations are facing. To remain relevant, traditional financial services firms must become as cutting-edge as fintechs.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Going forward, the landscape will be more challenging and competitive than ever. Solutions that not only span functions, but also have industry-specific features and benefits that provide more value by supporting and enabling users to be productive and more competitive in specific industries.
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
The competitivelandscape prioritizes page one results. Data paints a picture customized to specific content landscapes. Page one results are prioritized in the competitivelandscape. Data is used to create a customized picture of specific content landscapes. The good news? This shift drives change in SEO.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
To thrive in this competitivelandscape, companies must prioritize implementing innovative composable systems. What is a composable architecture? While traditional, monolithic website architectures rely on a single, tightly integrated codebase, composable architecture takes a different approach.
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
It’s also critical to keep an eye on the beyond Covid-19 era since the competitivelandscape will be reshaped and markets, competitors and value propositions will differ from those before the pandemic. The new architecture was created with high availability at various levels, like server and storage levels.
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).
Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. The world of competitive intelligence is nothing at all like espionage. Discretion.
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
They need it or will be left behind by their customers and the competition, a pure Red Ocean situation. Dutch companies have made substantial progress but are still lagging when it comes to using the cloud at the platform level. In Europe and the Netherlands, we are mainly trying to become agile.
A data-driven email marketing strategy is paramount for businesses to survive in such a competitivelandscape. According to Moosend, 63% of organizations outperform the competition thanks to automation. Marketers invested 350+ million dollars in their email advertising efforts to reach 3.9
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. A competitive win rate indicates sales is proficient in closing deals. What is Sales Enablement?
Data Can Help You Gain a Competitive Edge Business data analysis has many potential benefits , regardless of your industry and business model. Small businesses can gain a competitive edge by using data in their decision-making process. Each business creates different data points, which can be collected and used to help guide strategy.
By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitivelandscape could be time-consuming. Another tool is STAT.
(NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.
Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This capability is enabled by a customized taxonomy, the competitive intelligence solutions provider said.
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