Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Crayon
JULY 29, 2022
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !
Competitive Competitive Landscape Intelligence 
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
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A blueprint for successfully executing business-aligned IT strategies
CIO
NOVEMBER 21, 2024
Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitive landscape is also essential. In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success.
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10 top priorities for CIOs in 2025
CIO
JANUARY 13, 2025
The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.
Innovation 526
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24 Questions to Consider for Your Next SWOT Analysis
Crayon
JANUARY 21, 2021
Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.
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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023
Crayon
FEBRUARY 6, 2023
Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.
How CIOs can navigate a perfect digital storm of complexity, competition, and regulation
CIO
MARCH 5, 2025
Enabling a competitive but compliant financial organization In a competitive landscape where technology agility is essential to thrive, BFSI organizations have little choice but to design innovative, technology-driven services.
Competitive 195
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Five Factors Affecting a Competitive Intelligence Team's Efficiency
ArchIntel
JUNE 2, 2021
There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.
Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton
ArchIntel
OCTOBER 29, 2020
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
To gain advantage, IT leaders should turn competitors into collaborators
CIO
MAY 27, 2024
For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.
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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International
ArchIntel
NOVEMBER 18, 2020
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
IT spending in the MENA region will grow 5.2% this year
CIO
JUNE 13, 2024
CIOs expect organizations to explore and invest in emerging technologies such as artificial intelligence and the Internet of Things to drive innovation and competitive advantage. “Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.
IT 397
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Saudi Arabia CIO Summit: IDC and e& enterprise join forces for 14th edition
CIO
SEPTEMBER 5, 2024
The theme of this year’s summit is “The Future of IT: Rethinking Digitalization for an AI Everywhere World,” reflecting the growing importance of artificial intelligence and digital transformation across industries. It’s an honor to contribute to discussions that will define the technological landscape of tomorrow.”
How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
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Three Frameworks for Processing Competitive Analysis Data
ArchIntel
JUNE 2, 2021
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.
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IBM doubles down on hybrid cloud with $6.4B HashiCorp acquisition
CIO
APRIL 25, 2024
HashiCorp’s well-regarded open source tools, particularly Terraform, bolster IBM’s portfolio and provide a path to attract a wider developer base, potentially fostering further innovation, said Prabhu Ram, head for Industry Intelligence Group at CyberMedia Research (CMR).
FinOps and AI: Balancing innovation and cost efficiency
CIO
SEPTEMBER 24, 2024
Accelerated adoption of artificial intelligence (AI) is fuelling rapid expansion in both the amount of stored data and the number of processes needed to train and run machine learning models. This is driving an unprecedented hunger for extra compute power. To learn more, visit us here. To find out more about Nicola Sfondrini, click here.
Innovation 434
434 
Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks
ArchIntel
DECEMBER 7, 2020
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitive Intelligence: Hype or Necessity?
mention
JULY 5, 2024
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? Let’s break down the different kinds.
Skills needed for working in competitive intelligence
Aqute Intelligence
NOVEMBER 27, 2019
Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond
Aqute Intelligence
DECEMBER 27, 2023
So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
Accelerating innovation with cloud-native apps on Microsoft Cloud
CIO
APRIL 11, 2023
A modern bank must have an agile, open, and intelligent systems architecture to deliver the digital services today’s consumers want. This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications. To succeed, they must first build a culture of development within the organization.
Innovation 510
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Addressing Time Constraints in Competitive Intelligence
ArchIntel
FEBRUARY 23, 2021
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.
5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Using OANDA for Competitor Analysis
Cipher
AUGUST 6, 2020
Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis? No you would not.
Using competitive intelligence to boost sales
Aqute Intelligence
OCTOBER 22, 2019
But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitive intelligence help sales teams?
Harnessing Sales Teams as a Source Of Competitive Intelligence
Aqute Intelligence
AUGUST 30, 2023
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
AI is Disrupting SEO in Huge Ways in 2023
Smart Data Collective
JUNE 21, 2023
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. The competitive landscape prioritizes page one results. Data paints a picture customized to specific content landscapes. Page one results are prioritized in the competitive landscape.
Briefing 362
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7 Competitive Intelligence Tools You Should Be Using
Aqute Intelligence
MARCH 7, 2023
Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI
ArchIntel
OCTOBER 15, 2020
(NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.
How to do competitive intelligence research
Aqute Intelligence
OCTOBER 9, 2019
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.
Applying Benchmarking in Competitive Analysis
ArchIntel
JANUARY 20, 2021
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
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BeyondTrust Seeks Senior Competitive Intelligence Manager
ArchIntel
AUGUST 31, 2021
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Anaplan Looking for Competitive Intelligence Manager
ArchIntel
MAY 18, 2021
Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.
BetterCloud Seeking Competitive Intelligence Manager
ArchIntel
MARCH 30, 2021
BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape. .” — Research and Markets.
Root Hiring Lead Competitive Intelligence Analyst
ArchIntel
FEBRUARY 16, 2021
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitive intelligence analyst who will be responsible for building its competitive intelligence team. The post Root Hiring Lead Competitive Intelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
What is Sales Enablement? Steps to Building an Enablement Strategy
Zoominfo
AUGUST 8, 2024
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. A competitive win rate indicates sales is proficient in closing deals.
Sales Enablement 130
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ArchIntel Releases ‘State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive’ Compendium
ArchIntel
OCTOBER 26, 2020
ArchIntel , a provider of concise actionable open source market and competitive intelligence reports to business leaders, has released its first compendium called, “ The State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
Khoros Hiring Oregon-Based Competitive Intelligence Manager
ArchIntel
FEBRUARY 23, 2021
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Competitive Pricing Analysis: Maximizing Your Market Strategy
mention
AUGUST 2, 2024
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
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The Five Major Goals of Competitive Intelligence
ArchIntel
APRIL 27, 2021
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations
ArchIntel
OCTOBER 5, 2021
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Competitive Intelligence Spotlight #30: August Jackson, Senior Director of Market and Competitive Intelligence for Deltek
ArchIntel
OCTOBER 9, 2020
August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.
Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager
ArchIntel
JULY 6, 2021
Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager appeared first on ArchIntel™.
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