This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitivelandscape is also essential. In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success.
The economic and competitivelandscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.
Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.
Enabling a competitive but compliant financial organization In a competitivelandscape where technology agility is essential to thrive, BFSI organizations have little choice but to design innovative, technology-driven services.
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitivelandscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.
The Middle East and North Africa (MENA) region have witnessed a remarkable surge in Information Technology (IT) spending in recent years with, for example, governments and businesses embracing technology’s transformative power to drive growth and innovation. billion USD in 2024, an increase of 5.2%
Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? You might be surprised by how many companies do not make consistently collecting information about their competitors a top priority. What is Competitive Analysis? No you would not.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Going forward, the landscape will be more challenging and competitive than ever. Solutions that not only span functions, but also have industry-specific features and benefits that provide more value by supporting and enabling users to be productive and more competitive in specific industries.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
The competitivelandscape prioritizes page one results. Data paints a picture customized to specific content landscapes. AI helps with keyword research You know when you type something into Google and then click on the most relevant web page in order to find the information / products that you need?
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? What is a Competitive Analysis Report?
These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves. You’ll be forced to make decisions with imperfect information; therefore, you will fail more often. Successful IT teams are very much alike. With rapid change comes risk.
Furthermore, the integrated view of company data in web-enabled architecture has improved information sharing, collaboration across functional and corporate boundaries, and decision making for the management using advanced analytics based on a single view of data.
So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Every company LinkedIn page has at least some level of competitive insight.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. These two disciplines intersect and should inform each other, but the focus and goal of each is different.
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. In a blog post published on Medium, InfoDesk argued that time is constantly a big concern for CI teams as they grapple with the need to quickly analyze data and deliver relevant information to stakeholders on time.
Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Good communication skills are essential – both listening and relaying information.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
A data-driven email marketing strategy is paramount for businesses to survive in such a competitivelandscape. After all, all this information helps you drive sales and ensure that you are targeting the right products/services to the right people. Data-Driven Email Marketing Can Be Very Beneficial.
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Bridget Medeiros , senior vice president and chief growth officer for NCI Information Systems , Inc. NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel™ -. It is never ending.
Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors. Competitive intelligence professionals can tell STAT which companies they want to monitor and the tool will provide alerts every time competitors move up or down search engine results pages.
Enhancing customer service within the banking industry is essential to staying competitive and remaining profitable. Why CRM Matters for Banks In today’s competitivelandscape, customer relationship management (CRM) has become a critical tool for banks. This includes using big data to help customer relationship management.
One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? Some intelligence is easy to gather, but some information takes a little more effort to access.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.
A competitive analysis matrix is a way to illustrate your competitivelandscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.
Throughout the process you probably use a number of tools, including social media platforms, email, an applicant tracking system (ATS), a candidate relationship manager, a contact information finder, and more. With the click of a button, you’ll receive a comprehensive list of qualified candidates and their contact information.
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. How could we support our sales team?
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. In this article, we will discuss the importance of competitive analysis, outline what to include, and provide a step-by-step guide on how to do a competitor analysis. How do you respond? Here are the key elements to include: 1.
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitive intelligence analyst who will be responsible for building its competitive intelligence team. The post Root Hiring Lead Competitive Intelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
ArchIntel , a provider of concise actionable open source market and competitive intelligence reports to business leaders, has released its first compendium called, “ The State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive. ”. ArchIntel™ -. Anthony Verna of Cubic Mission Solutions.
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitivelandscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™. Khoros was established in 2019 and is headquartered in Austin, Texas.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content