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If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitivelandscape. Today, we’re going to walk through 10 such examples.
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?
Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitivelandscape is also essential. In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success.
Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitivelandscape.
The economic and competitivelandscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.
Enabling a competitive but compliant financial organization In a competitivelandscape where technology agility is essential to thrive, BFSI organizations have little choice but to design innovative, technology-driven services.
Win/loss analysis is an essential practice for anyone who wants to better understand their competitivelandscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?
Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights.
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitivelandscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.
In today’s competitivelandscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. In today’s competitivelandscape, aligning these two critical elements is not just an option—it’s a necessity.
For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.
Each of these businesses has its own profile and characteristics in growth opportunities, margins and profitability, and competitivelandscape.” Under the new arrangement, he said, BMC, which is owned by private equity (PE) firm KKR & Co.,
CIOs expect organizations to explore and invest in emerging technologies such as artificial intelligence and the Internet of Things to drive innovation and competitive advantage. “Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitivelandscape, Dan understands the importance of generating adoption for your CI program.
e& enterprise has expanded its portfolio in the highly competitive digital transformation space and is currently playing a major role in accelerating the region’s digital journey and facilitating the shift toward AI.
In today's competitivelandscape, doing more with less is no longer a luxury, it's a necessity. And for compete leaders, that means it is more vital than ever to prove the impact of your work.
The combined entity positions IBM as a more comprehensive player in a fiercely competitivelandscape, addressing the needs of both traditional infrastructure and emerging AI-driven workloads.” “By integrating these capabilities with its established customer base, IBM can create significant cross-selling opportunities.
There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.
Particularly now, with customers and investors placing greater emphasis on innovative enterprise solutions that can sustain innovation and growth through FinOps, this provides a benchmark for improved technological and financial performance – positioning AI-based enterprises for long-term success in an increasingly competitivelandscape.
Telecom Enterprise Operator Benchmark Macroeconomic and telecom industry trends that are impacting B2B customer segments, including SMBs, large enterprises and the public sector The impact of recent and upcoming partnerships and mergers & acquisitions on the competitivelandscape of the U.S. telecom B2B market How U.S.
Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis? No you would not.
Key Takeaways: Apparel remains a battleground: TEMU trails closely behind SHEIN in Apparel & Accessories (3.66% vs. 4.45%), suggesting intense competition in this core market. The post CompetitiveLandscape Shifts: How TEMU is Challenging SHEIN’s Dominance appeared first on GrowByData.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
“Despite the challenges CTOs face in proving the value of innovation, aligning these initiatives with tangible business outcomes is essential for driving success and sustainability in today’s competitivelandscape,’’ McIntosh says. “By
This competitivelandscape is increasingly driving banks to adopt a cloud-native approach to applications. To remain relevant, traditional financial services firms must become as cutting-edge as fintechs. They must develop services that are more innovative, resilient, fast, and agile than those traditional banks can create.
Going forward, the landscape will be more challenging and competitive than ever. Solutions that not only span functions, but also have industry-specific features and benefits that provide more value by supporting and enabling users to be productive and more competitive in specific industries.
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?
So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
The competitivelandscape prioritizes page one results. Data paints a picture customized to specific content landscapes. Page one results are prioritized in the competitivelandscape. Data is used to create a customized picture of specific content landscapes. Search engines know what users want.
These methods are fundamental to a player’s ability to succeed but, more importantly, their ability to adapt as their competition evolves. Strengths, weaknesses, and areas of growth are identified with complete candor, backed by tangible findings. Successful IT teams are very much alike.
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. The world of competitive intelligence is nothing at all like espionage. Discretion.
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.
To thrive in this competitivelandscape, companies must prioritize implementing innovative composable systems. It fosters greater agility, customization capabilities, seamless integration, and the ability to explore new sales channels, ensuring continued success in the ever-evolving digital market.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
(NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.
It’s also critical to keep an eye on the beyond Covid-19 era since the competitivelandscape will be reshaped and markets, competitors and value propositions will differ from those before the pandemic.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
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