Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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Competitive Intelligence Competitive Sports Intelligence 325

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive Intelligence Competitive Win Intelligence 189

Crayon

JULY 18, 2022

Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

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Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Loss Win Travel Competitive Intelligence 325

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in Competitive Intelligence. Data plays a huge role in competitive intelligence functions at insurance providers.

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Competitive Intelligence Competitive Intelligence Intelligence 465

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Competitive Intelligence Competitive Intelligence Intelligence 181

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies. For those in business, it's a parable that rings true today.

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Win Competitive Technology Technology 369

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

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Competitive Intelligence Competitive Intelligence Intelligence 193

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 197

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

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Loss Win Competitive Intelligence Competitive 325

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

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Competitive Intelligence Competitive Battlecard Intelligence 197

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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Competitive Intelligence Intelligence Intelligence Competitive 196

ArchIntel

MARCH 31, 2021

Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. The company’s stature in its segment in the fashion world stood practically unchallenged for generations.

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Competitive Intelligence Competitive Intelligence Intelligence 197

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Loss Win Analysis Competitive Intelligence 336

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Crayon

APRIL 28, 2023

We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

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Competitive Competitive Intelligence Win Sales 325

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Loss Win Analysis Learning 617

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. Regular, effective competitor analysis will help you achieve this success.

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Competitor Analysis Analysis Competitive Intelligence Win 437

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? Let’s break down the different kinds.

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Competitive Intelligence Competitive Intelligence Intelligence 140

Crayon

JULY 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

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Win Competitive Intelligence Competitive Intelligence 325

Crayon

AUGUST 9, 2022

There is nothing more fundamentally human than competition (except perhaps the desire to win ). Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island.

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Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Competitive Intelligence Win Competitive Intelligence 104

ArchIntel

MAY 12, 2021

defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.

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Competitive Intelligence Competitive Intelligence Intelligence 145

Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”

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Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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ArchIntel

NOVEMBER 10, 2020

recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitive intelligence program is critical.

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Competitive Intelligence Competitive Intelligence Intelligence 145

Crayon

APRIL 27, 2023

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?

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Battlecard Competitive Intelligence Win Competitive 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

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Loss Win Analysis Competitive Intelligence 197

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Loss Win Analysis Competitive Intelligence 325

Aqute Intelligence

AUGUST 30, 2023

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.

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