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Market research is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. In many organizations market research and competitiveintelligence report into different areas of a company. Related: Choosing the right competitiveintelligence tools for your organization.
As a competitiveintelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
Every year, for the last four years, Crayon has conducted the State of CompetitiveIntelligence Report — a survey of the competitiveintelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. We build machine learning technology that reviews contracts and documents, primarily for lawyers.
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitiveintelligence leader roles. The following post was written by Bill Strugger. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam.
Like any field of analysis, the nature of marketing and competitiveintelligence (M/CI) changes over time. But technology is just the tip of the iceberg. For example, digitalization has totally changed how we can access and aggregate data.
Every month, we interview thought leaders in the competitiveintelligence industry and share their tips, guidance, and thoughts on the future of the M/CI industry. Welcome to The Gambit, a coffee chat series hosted by the leadership team at Cipher.
This article is the latest in our questions respected CompetitiveIntelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and CompetitiveIntelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
There are five big factors that affect the efficiency of a company’s competitiveintelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitiveintelligence. The first factor is the competitiveintelligence team’s location.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
If you’re in the process of selecting the right CompetitiveIntelligence (CI) software for your organization, you know there are many variables to consider.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical.
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitiveintelligence leader roles. The exception is that I am a council member with expert networks where I speak on the process of building market intelligence teams. The following post was written by Bill Strugger.
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Mind Mapping in CompetitiveIntelligence. Mind maps can be a useful tool for competitiveintelligence analysts. Examples of mind mapping applications within CompetitiveIntelligence include: Mind maps can help an analyst break down a complex contract opportunity and identify core contract requirements.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
SCIP Insights Leveraging ICT for Smarter Decision-Making in CompetitiveIntelligence For any organization, making informed decisions is critical to stay competitive. These platforms enable real-time sharing and updating of intelligence reports, ensuring decision-makers always have the latest information.
In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitiveintelligence. Outdated information technology usage policies in some markets have also made CI collection more complicated.
We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence.
Accenture Federal Services is searching for a senior competitiveintelligence analyst who will help the company improve its competitive positioning. The role also requires having a working knowledge of industry competitiveintelligence tools, including Bloomberg.gov, USA Spending.gov, Gartner, IDC and Deltek GovWin.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
IQVIA, a provider of advanced analytics, technology solutions and clinical research services for the life sciences industry, is looking for an associate consultant on competitiveintelligence. The post IQVIA Seeking Pennsylvania-Based Associate CompetitiveIntelligence Consultant appeared first on ArchIntel™.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Artificial intelligence (AI) is no more confined to big businesses. As the technology matures and becomes more affordable, it has found a place in startups and small businesses as well. Acquire CompetitiveIntelligence. That’s the kind of competitiveintelligence AI can acquire for you. Conclusion.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.
Ralitsa Popova , a business intelligence expert and co-founder of RUBINLAKE.com , discussed in a Canadian Research Insights Council article how competitiveintelligence can help entrepreneurs improve their business decisions. Popova talked about some methods used in competitiveintelligence, one of which is benchmarking.
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitiveintelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Read the 2022 State of CompetitiveIntelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This market is estimated to reach $256.5 billion in 2021 from $166.7 for 2017-2021.”
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligence market. The analysis by QKS includes the ranking of the top vendors in the industry according to two main categories: technology excellence and customer impact.
An effective competitiveintelligence monitoring process is the fuel to keep your competitiveintelligence program running on all cylinders, but with all of the information out there, it can also be the bain of your existence.
Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables.
ArchIntel , a leading provider of concise actionable open source market and competitiveintelligence (CI) reports to business leaders, has released its latest white paper entitled, “Competitive & Artificial Intelligence: The Crossover Point.”. ArchIntel™ -.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Understanding competitive pricing analysis can be a game-changer for your business. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive.
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