Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Evalueserve

MARCH 1, 2021

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Crayon

JANUARY 11, 2023

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

Battlecard 325

Battlecard Competitive Intelligence Sales Enablement Competitive 325

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

Sales Enablement 104

Sales Enablement Sales Competitive Intelligence KPI 104

ArchIntel

FEBRUARY 10, 2021

Contify has introduced a new competitive intelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

APRIL 28, 2023

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

Crayon

MARCH 21, 2022

Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

Sales Enablement 104

Sales Enablement Battlecard Sales Loss 104

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

Battlecard 325

Battlecard Competitive Intelligence Competitive Intelligence 325

Fuld

NOVEMBER 1, 2021

Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. For a sample copy of this battlecard, please contact: Christian Schena. Download Case Study PDF.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Owler

NOVEMBER 4, 2021

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! We’re Sales Enablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Primary Intelligence

JANUARY 19, 2022

This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better sales enablement pieces to empower your reps to speak more confidently in these weak areas.

Sales 160

Sales Battlecard Win Loss 160

Apprize360 Intelligence

DECEMBER 18, 2017

The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Kompyte

MAY 30, 2024

Everyone in a competitive business knows that any piece of intel can be extremely valuable. Sometimes, even a small insight into a competitor’s offering can make the difference and drive (flows) of revenue to a certain player.

Competitive 52

Competitive Sales Enablement Business Advantage 52

ArchIntel

JANUARY 4, 2022

According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools.

Management 104

Management Marketing Marketing Human Resources 104

ArchIntel

MARCH 10, 2021

In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks.

Competitive Intelligence 104

Competitive Intelligence Profiling Competitive Loss 104

ArchIntel

FEBRUARY 24, 2021

Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. Executive Profile: Jason Hill, Competitive Intelligence Manager at IBM.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

ArchIntel

FEBRUARY 2, 2022

These are some of the industry’s more notable competitive intelligence professionals who will be generating the insights to give their companies an edge. His duties included messaging, content generation, sales enablement, competitive intelligence and analysis. In the face of increasing demand, U.S.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Primary Intelligence

SEPTEMBER 1, 2021

Win loss analysis insights should spill into sales intelligence and coaching, product roadmap and development, customer experience, effective marketing strategies, competitive intelligence, and can even be used by c-level executives to make data-driven business decisions.

Loss 162

Loss Win Sales Enablement Analysis 162

Primary Intelligence

NOVEMBER 24, 2021

Creating Sales Enablement Assets. Your win loss analysis program with Primary Intelligence uncovers blind spots in your market positioning and sales process that only your buyers can see. Eliminate these blind spots through sales enablement.

Loss 104

Loss Win Analysis Marketing 104

ArchIntel

MARCH 16, 2021

The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The manager’s responsibilities also include helping other in-house teams with sales enablement, strategy development and product launches.

Management 104

Management Marketing Marketing Hospitals 104

ArchIntel

MAY 25, 2021

In the role, the senior manager will heavily use market and competitive analysis and drive the go-to-market strategy in partnership with other leaders and team members. Results from those studies will be used to define the sales enablement messaging for the company’s portfolio and individual services.

Management 104

Management Marketing Marketing Sales Enablement 104

SCIP

MAY 25, 2021

Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Register for 2 workshops and get the third free !

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

JULY 29, 2021

Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Foundations of Market & Competitive Intelligence. Eri Makimura (Tokyo Electron).

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

SCIP

JUNE 7, 2021

Dramatically improve sales enablement. Strategic & Competitive Intelligence Professionals (SCIP). - Boost Go-To-Market Success? ? After taking this workshop, taught by leaders from Inovis & GE Healthcare, you'll be able to: Optimize Go-To-Market strategy. Increase your ROI to the C-Suite. REGISTER NOW.

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Owler

FEBRUARY 22, 2021

With Owler you can now run searches for all SaaS companies in California that recently hired a VP of Sales (this is just an example of this powerful tool!) Owler Is committed to delivering incredible competitive intelligence, business insights, and customized real-time news about the specific companies you care about.

Travel 103

Travel Competitor Analysis Sales Enablement Competitive Intelligence 103

Wink Intel

FEBRUARY 6, 2024

At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Owler

AUGUST 18, 2022

How Can AI Be Used in Sales? According to McKinsey analysts, artificial intelligence will significantly impact marketing and sales enablement across world businesses, potentially generating $1.4 Crayon Crayon provides an AI-backed competitive intelligence software. Check out Owler Max. trillion in value.

Sales 52

Sales Intelligence Intelligence Algorithm 52

Alpha Sense BI

APRIL 26, 2024

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, Klue has a steep learning curve and may not be right for small businesses or startups with limited resources to dedicate to competitive analysis.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

WideNARROW

JULY 27, 2023

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

ArchIntel

MAY 26, 2021

In trying to stay ahead of adversaries, cybersecurity firms are seen to engage in an unprecedented level of competition. These are some of the more notable competitive intelligence professionals in the industry who will chart the way for their companies through uncertain territory. Matt Krumholz Senior Manager Splunk.

Competitive Intelligence 104

Competitive Intelligence Alliance Profiling Competitive 104