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Market research is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
As a competitiveintelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
in market and competitiveintelligence leader roles. Every week a new vendor comes knocking on my door with a sales pitch for their – fill in the blank – market research, competitiveintelligence (CI) research, industry news, web scraping, expert network, CI software, consulting, company research, or outsourcing service.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together.
When Crayon published the first edition of the State of CompetitiveIntelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.
Competitiveintelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitiveintelligence (M/CI).
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Cursory research into one’s market segment should be enough to identify key competitors. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
But we’d have to go with artificial intelligence (AI). Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift , well, you’re not wrong.
In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely. In response, businesses that had previously generated comfortable levels of in-person traffic to their stores found themselves racing to adopt digital transaction methods.
Let’s discuss the best ways to use competitiveintelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitiveintelligence? ArchIntel™ -.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. The company’s stature in its segment in the fashion world stood practically unchallenged for generations.
He stressed, however, that such fears have no basis in law or in fact because competitive OSINT is openly practiced by many upstanding firms. The research effort focuses on the competitor’s website, social media posts or other published reports that are readily available to anyone who is interested.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a CompetitiveIntelligence case study. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus CompetitiveIntelligence.
Industry experts recognize that competitiveintelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. Aqute said that even the most well-researched CI can appear meaningless unless it is presented with flair.
There are several obstacles to building a successful competitiveintelligence program —one of the biggest being the lack of consensus on what a successful CI program actually looks like.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field.
Website monitoring is an easy tool for competitiveintelligence. Visualping Competitiveintelligence for marketing is necessary for all companies, however, it comes with its own set of challenges. Fortunately, Visualping is one of the more scalable competitiveintelligence tools. We will respond shortly.
Competitiveintelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitiveintelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
in market and competitiveintelligence leader roles. The exception is that I am a council member with expert networks where I speak on the process of building market intelligence teams. Previously, Bill spent 3 years at clinical trial SaaS provider Medidata Solutions and 15 years at data storage leader EMC Corp.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical.
Don't let the term 'competitiveintelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitiveintelligence newsletter, the compass for your corporate foresight.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. What are Competitor Research Tools? Need a quote for competitor research? Name * First Name Last Name Email * Thank you.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together. Don't miss this live CI event! Register Today!
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
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