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Marketresearch is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
in market and competitiveintelligence leader roles. Every week a new vendor comes knocking on my door with a sales pitch for their – fill in the blank – marketresearch, competitiveintelligence (CI) research, industry news, web scraping, expert network, CI software, consulting, company research, or outsourcing service.
If you’re in the process of creating a business plan, marketresearch will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Organizations that embrace marketresearch reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, marketresearch goes hand-in-hand with market and competitiveintelligence (M/CI).
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% ” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for marketresearch and competitiveintelligence for its operations in the United States.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.
The telecom sector is as competitive as it gets. It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. That means telecom companies today, need to know exactly what consumers want, tomorrow.
Telecommunications company Verizon has announced an opening for the role of competitiveintelligencemarketing manager based in Ausburn, Virginia. The minimum requirements for the role include a bachelor’s degree and at least six years of experience in the fields of marketresearch and competitive insights.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Below are the public sources of information that we use most frequently.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitive landscape. ArchIntel™ -.
Sysco Corporation is seeking to hire a senior manager of customer and competitiveintelligence for assignment in its U.S. Sysco’s next hiree will be counted upon to develop a customer planning approach that blends insights gleaned by the market, customer and competitiveintelligence teams. ArchIntel™ -.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting marketresearch is expensive and time-consuming.
Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Consumer targeting. Colored by sentiment.
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. Tohill earned his bachelor’s degree in business studies from the University of Ulster in Northern Ireland.
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. So, read on as we share a few highlights from the discussions, so you can maximize the takeaways from your next competitive analysis.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
Empowering you with competitiveintelligence and strategic foresight. Our Competitive Strategy Consulting services combine cutting-edge CompetitiveIntelligence with advanced Strategic Planning tools to help businesses anticipate challenges, outmaneuver competitors, and make smarter, data-driven decisions.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report?
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any marketresearch process.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. The next hiree will be tasked with ensuring that all the firm’s products and services are competitive and meet the demands of the marketplace. ArchIntel™ -.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
While the demand seemingly outpaces the industry’s ability to produce treatments for the pandemic, the quest to develop the “silver bullet” against COVID-19 is expected to drive competition in the industry. This fierce competition is predicted to propel the U.S. Volkan Gunduz, Associate Director of CI, Sanofi Genzyme.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
health care sector is seen to experience an unprecedented level of competition. Through all this, competitiveintelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.
Voya Financial announced that it is currently seeking the services of a senior marketresearch analyst to provide strategic input for its businesses. Voya said applicants must have a “robust academic track record” that revolves around marketing, marketresearch, economics, mathematics, statistics and behavioral sciences.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand. Probably not.
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